 important to evaluate the purpose of the image. If your site is for a wedding photographer for example, you will want to maintain high quality images that still load quickly and are user friendly (</span><b>JPEG</b><span style=\"font-weight: 400;\">). However, if you are selling images in an online poster store, then you will want to maintain as much detail and image information as possible (</span><b>PNG</b><span style=\"font-weight: 400;\">).  </span></p>\n<p><span style=\"font-weight: 400;\">As a general rule of thumb, if you are just uploading standard images for your online store, blog, portfolio, social media or social media site &#8211; then it is recommended that you upload you images in a standard JPEG format and then use WP-Optimize to further compress your images</span></p>\n<p><span style=\"font-weight: 400;\">However, should you wish to future-proof your images and improve your loading speed as much as possible, then WebP can offer superior lossy and lossless compression, while still maintaining high levels of details. </span><span style=\"font-weight: 400;\">Whatever you decide, remember to always compress your images using <a href=\"https://getwpo.com\">WP-Optimize</a> for the market leading compression. </span></p>\n<p>The post <a rel=\"nofollow\" href=\"https://updraftplus.com/which-is-the-best-image-format-for-your-wordpress-site/\">Which is the best image format for your WordPress site</a> appeared first on <a rel=\"nofollow\" href=\"https://updraftplus.com\">UpdraftPlus</a>. <a href=\"https://updraftplus.com\">UpdraftPlus - Backup, restore and migration plugin for WordPress.</a></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:84:\"https://updraftplus.com/which-is-the-best-image-format-for-your-wordpress-site/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"1\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:7;a:6:{s:4:\"data\";s:81:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n		\n		\n		\n		\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:63:\"Improve your WordPress user experience: 7 strategies to succeed\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:87:\"https://updraftplus.com/improve-your-wordpress-user-experience-7-strategies-to-succeed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 08 Apr 2022 14:06:19 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:9:{i:0;a:5:{s:4:\"data\";s:20:\"Other WordPress news\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:5:\"guide\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:6:\"How to\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:7:\"Improve\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:4:\"list\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:5;a:5:{s:4:\"data\";s:4:\"tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:6;a:5:{s:4:\"data\";s:15:\"user experience\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:7;a:5:{s:4:\"data\";s:2:\"UX\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:8;a:5:{s:4:\"data\";s:9:\"wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"https://updraftplus.com/?p=1410380\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:783:\"<p>Now that you have contributed so much of your time and money to your shiny new WordPress website and have showcased your talents to the world, it is important to ask the questions; “Did you pay close attention to perfecting &#8230; <a href=\"https://updraftplus.com/improve-your-wordpress-user-experience-7-strategies-to-succeed/\">Continue reading <span class=\"meta-nav\">&#8594;</span></a></p>\n<p>The post <a rel=\"nofollow\" href=\"https://updraftplus.com/improve-your-wordpress-user-experience-7-strategies-to-succeed/\">Improve your WordPress user experience: 7 strategies to succeed</a> appeared first on <a rel=\"nofollow\" href=\"https://updraftplus.com\">UpdraftPlus</a>. <a href=\"https://updraftplus.com\">UpdraftPlus - Backup, restore and migration plugin for WordPress.</a></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Jessica Day\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:19464:\"<p><span style=\"font-weight: 400;\">Now that you have contributed so much of your time and money to your shiny new WordPress website and have showcased your talents to the world, it is important to ask the questions; “Did you pay close attention to perfecting the WordPress user experience?”</span></p>\n<p><span style=\"font-weight: 400;\">Today’s tech-literate consumers have high expectations, which is why a website that feels clunky and awkward, just isn’t good enough. Providing the best user experience for your WordPress site should be paramount. No matter how professional or high quality your products or services are, if your site showcase doesn’t give a high standard of customer user experience, you will be doomed to failure.</span></p>\n<p><span style=\"font-weight: 400;\">In this blog, we have put together a guide on how to greatly improve user experience in your WordPress site with 7 strategies to succeed. </span></p>\n<h2><span style=\"font-weight: 400;\">Why is the user experience so important? </span></h2>\n<p><span style=\"font-weight: 400;\">In a world filled with so many digital options and distractions, providing a good user experience can be one of the main keys to success. Take Uber for example. Uber revolutionized the taxi industry with a new way to order and track cabs by using an intuitive and simple-to-use app on your mobile phone. Uber is now a world-wide multibillion-dollar company with services in most cities &#8211; largely thanks to its innovation and consideration of the end-user. </span></p>\n<p><span style=\"font-weight: 400;\">The same theory applies when creating your WordPress site. Whether it’s a blog, an online store, a marketing hub, or a portfolio for your services; your chances of success are intrinsically tied to the positive level of user experience you provide. </span></p>\n<p><span style=\"font-weight: 400;\">Here are some of the most obvious and measurable benefits of a good user experience:</span></p>\n<h3><span style=\"font-weight: 400;\">Set a good first impression of your brand </span></h3>\n<p><span style=\"font-weight: 400;\">Setting a good first impression is important for showing potential customers you’re the real deal. It doesn’t matter how good your products, services, or content are, if your WordPress website isn’t aesthetically coherent and functional, no one will want to use it. Users must be able to navigate your pages with ease so that they get an immediate sense of direction and understanding on how your site operates. </span></p>\n<h3><span style=\"font-weight: 400;\">Increased sales</span></h3>\n<p><span style=\"font-weight: 400;\">Any website that makes the purchasing process straightforward and easy to follow iis more likely to see an increase in sales and revenue. To put it simply, the easier it is to browse and take action, the quicker users will be able to act on impulse and purchase products and services from you. Simple features like search filters and recommendations can enhance the user experience by giving them multiple options to begin the buying journey. </span></p>\n<p><span style=\"font-weight: 400;\">It’s a win-win. A positive experience for the customer and more sales for your business. </span></p>\n<h3><span style=\"font-weight: 400;\">Increase user retention rates </span></h3>\n<p><span style=\"font-weight: 400;\">Offering the best user experience keeps customers coming back for more. Satisfied customers will not feel the need to look elsewhere if you’re meeting their expectations. Existing customers are also likely to recommend your site to others and become brand advocates if you offer a professional and friendly UX. </span></p>\n<h3><span style=\"font-weight: 400;\">Improve search engine optimization (SEO)</span></h3>\n<p><span style=\"font-weight: 400;\">Take a look at the top-ranked sites on a search engine like Google and you’ll find they all have a professional high end user experience design. The days of cramming as many keywords as possible into your content to rank via SEO are long gone. Google has expanded how it ranks websites and how it views SEO requirements by including such elements as UX design. It is important to remember this when it comes to setting and designing your site using WordPress. </span></p>\n<h2><span style=\"font-weight: 400;\">How to improve user experience in your WordPress site: 7 strategies to succeed</span></h2>\n<p><span style=\"font-weight: 400;\">Creating a popular and (potentially) profitable website means putting the user experience first. Try putting yourself in the shoes of a new customer, and design your site around their experience, rather than how ‘amazing’ your product is. The user experience goes hand-in-hand with usability and functionality. </span></p>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-65.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-1410414\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-65.png\" alt=\"\" width=\"438\" height=\"371\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-65.png 438w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-65-300x254.png 300w\" sizes=\"(max-width: 438px) 100vw, 438px\" /></a></p>\n<p><a href=\"https://www.researchgate.net/profile/Aidan-Kehoe/publication/301843724/figure/fig6/AS:669045342883855@1536524248407/Functionality-usability-and-user-experience-From-McNamara-N-and-J-Kirakowski.png\"><span style=\"font-weight: 400;\">Image Source</span></a></p>\n<p><span style=\"font-weight: 400;\">Let’s now look at 7 actionable strategies to help improve the user experience of your WordPress site. </span></p>\n<h3><span style=\"font-weight: 400;\">1. Opt for a simple design </span></h3>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-66.png\"><img loading=\"lazy\" class=\"alignnone wp-image-1410415\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-66.png\" alt=\"\" width=\"700\" height=\"368\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-66.png 700w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-66-480x252.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" /></a></p>\n<p><a href=\"https://www.statista.com/forecasts/961919/important-design-characteristics-for-online-shops-for-us-consumers\"><span style=\"font-weight: 400;\">Image Source</span></a></p>\n<p><span style=\"font-weight: 400;\">It is important to remember that sometimes less, really is more. Don’t sacrifice functionality for an overly pretty and complex design. Ask yourself, ‘Would I find this website easy to follow if I came here for the first time?’ </span><span style=\"font-weight: 400;\">Users value usability and useful features over crowded visuals. For example, always put buttons where you would expect to find a button. Make your potential customers&#8217; life as easy as possible, as they will quickly abandon your site if they struggle to perform a simple task or have to go looking for the ‘buy button’.</span></p>\n<p><span style=\"font-weight: 400;\">A conventional blog format is suitable in many instances, that is, a header, followed by the main body and a sidebar, completed with a footer. From here, you can make subtle tweaks to enhance the overall design. Be sure to give it a quick </span><a href=\"https://www.globalapptesting.com/blog/top-10-mobile-usability-testing-methods-every-qa-tester-should-know\"><span style=\"font-weight: 400;\">mobile friendly test</span></a><span style=\"font-weight: 400;\"> to ensure it’s appearing correctly on mobile devices. </span></p>\n<p><span style=\"font-weight: 400;\">It’s all about getting that balance between form and function. </span></p>\n<h3><span style=\"font-weight: 400;\">2. Ensure navigation is easy</span></h3>\n<p><a href=\"https://www.paperstreet.com/blog/how-site-navigation-affects-seo/\"><span style=\"font-weight: 400;\">Navigating through your WordPress website</span></a><span style=\"font-weight: 400;\"> should feel natural and effortless for the user. Try to build your site to incorporate the following features: </span></p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A navigation bar</b><span style=\"font-weight: 400;\"> (this is a must-have)<br />\n</span>Naming key pages for your navigation bar is simple with WordPress. Simply click <i>(Appearance &gt; Menus) </i>in your sidebar to customize your menu’s order and page names.</li>\n</ul>\n<ul>\n<li aria-level=\"1\"><b>A list of categories in your sidebar<br />\n</b>Having an easily viewable list of categories will allow users to quickly navigate to their general area of interest. For example, if they are in the market for a new TV, they can browse all TVs available on your site, without having to also view Laptops.</li>\n</ul>\n<ul>\n<li aria-level=\"1\"><b>A search tool<br />\n</b>Imagine a customer has come to you specifically for a <a href=\"https://www.dialpad.com/blog/best-bluetooth-headset/\">bluetooth headset</a>, give them a search bar to find them fast. WordPress has several search bar plugins for you to try. Some are free while others are paid for.</li>\n</ul>\n<ul>\n<li aria-level=\"1\"><b>An archives page<br />\n</b>For an Archive page, let users search previous content by date, category, and keyword. This will help users find content fast while also helping your <a href=\"https://updraftplus.com/9-tips-and-tactics-for-building-a-solid-wordpress-site-seo-strategy/\">WordPress SEO strategy</a></li>\n</ul>\n<ul>\n<li aria-level=\"1\"><b>Breadcrumbs<br />\n</b>Breadcrumbs are the navigational links found at the top of a page to tell you where you are on the site. For example, (<i>Home &gt; Blog &gt; January 2022 &gt; How to nail your WordPress website.</i>)</li>\n</ul>\n<p><span style=\"font-weight: 400;\">Utilizing these common design features on your WordPress page is a great way to create a familiar experience for users. </span></p>\n<h3><span style=\"font-weight: 400;\">3. Make sure your homepage is useful and informative</span></h3>\n<p><span style=\"font-weight: 400;\">Your homepage is almost certainly going to be the most viewed page on your website. Think of it as your personal shop window for what goods and services you have to offer. </span><span style=\"font-weight: 400;\">Feature boxes can be a useful addition to the homepage. A feature box pops up on the homepage and can include content of your choice. A popular strategy is to use an ‘Opt-in’ box to introduce yourselves and encourage users to sign up for deals, information and discounts. </span></p>\n<p><span style=\"font-weight: 400;\">For example, your feature box could say:  </span></p>\n<p><span style=\"font-weight: 400;\">‘</span><i><span style=\"font-weight: 400;\">Want to know the best </span></i><a href=\"https://www.dialpad.com/blog/alternatives-to-magicjack/\"><i><span style=\"font-weight: 400;\">magicjack competitors</span></i></a><i><span style=\"font-weight: 400;\">? </span></i></p>\n<p><i><span style=\"font-weight: 400;\">Sign-up now to receive advice on: </span></i></p>\n<ul>\n<li><i><span style=\"font-weight: 400;\">The best in VoIP call center solutions. </span></i></li>\n<li><i><span style=\"font-weight: 400;\">The best alternatives out there for your favorite tools.</span></i></li>\n<li><i><span style=\"font-weight: 400;\">The best tools for collecting and analyzing key data…’, </span></i><span style=\"font-weight: 400;\">etc. </span></li>\n</ul>\n<p><span style=\"font-weight: 400;\">A well-placed feature box involves the visitor right away and tells them what to expect and how to get more from your site. This can add to a better user experience. However, it is important to make sure your feature box contains legitimate and valuable information and doesn’t just present as an ad attempting to get the visitors email address. </span></p>\n<h3><span style=\"font-weight: 400;\">4. Is your content easy-on-the-eye? </span></h3>\n<p><span style=\"font-weight: 400;\">Content that looks visually appealing is more likely to attract visitors and keep them engaged. Remember to take inspiration and design cues from other popular websites in your niche area to get an idea of how their visual layout enhances the user experience. </span></p>\n<p><span style=\"font-weight: 400;\">When designing your site, also be sure to pay attention to design elements, typography choices and formatting. Have a look at other popular websites to see what they look like and what choices they made. Once you’ve found inspiration, you can use a pre-existing layout template to start from, or design your own layout from scratch. </span></p>\n<h4><span style=\"font-weight: 400;\">In terms of formatting, consider the following: </span></h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep sentences and paragraphs short and sweet. </span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use sub-headers to break sections up and make navigation easier. </span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use bold to highlight keywords and phrases. </span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Italics are useful for emphasis and speech. </span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Images are useful for adding variety and color to a piece. </span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Other visual elements such as tables, lists and quotes help break up the site and provide extra information. </span></li>\n</ul>\n<p><span style=\"font-weight: 400;\">Creating a good user experience means nailing a design that’s easy-on-the-eye, while also being practical. </span></p>\n<h3><span style=\"font-weight: 400;\">5. Deliver fast page speeds</span></h3>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-67.png\"><img loading=\"lazy\" class=\"alignnone wp-image-1410422\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-67.png\" alt=\"\" width=\"700\" height=\"636\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-67.png 700w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-67-480x436.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" /></a></p>\n<p><a href=\"https://www.goodfirms.co/resources/web-design-research-small-business\"><span style=\"font-weight: 400;\">Image Source</span></a></p>\n<p><span style=\"font-weight: 400;\">Today’s website users expect fast page speeds and sites that load in a second or two at most. In fact, having a slow loading site is the top reason visitors will leave. </span></p>\n<p><span style=\"font-weight: 400;\">Ways to increase page speed include: </span></p>\n<ul>\n<li><b>Using only necessary plugins</b><b><br />\n</b><span style=\"font-weight: 400;\">Running multiple plugins is one of the leading sources of slowing your site down.</span></li>\n<li><b>Watch your image sizes</b><b><br />\n</b><span style=\"font-weight: 400;\">Image compression plugins like </span><a href=\"https://getwpo.com/buy/\"><span style=\"font-weight: 400;\">WP-Optimize</span></a><span style=\"font-weight: 400;\"> reduce the file size of images to boost loading speeds. </span></li>\n<li><b>Use a Content Delivery Network service (CDN)</b><b><br />\n</b><span style=\"font-weight: 400;\">This adds a level of protection against </span><a href=\"https://updraftplus.com/crucial-wordpress-security-issues-you-should-be-aware-of/\"><span style=\"font-weight: 400;\">WordPress security issues</span></a><span style=\"font-weight: 400;\"> too. </span></li>\n<li><b>Enable caching</b><b><br />\n</b><span style=\"font-weight: 400;\">Saves user data to reduce future loading times. </span><a href=\"https://getwpo.com/buy/\"><span style=\"font-weight: 400;\">WP-Optimize</span></a><span style=\"font-weight: 400;\"> is also one of the leading caching plugins available for WordPress </span></li>\n</ul>\n<h3><span style=\"font-weight: 400;\">6. Include plenty of negative space </span></h3>\n<p><span style=\"font-weight: 400;\">Also known as white space, negative space refers to the parts of your page that have no content.</span></p>\n<p><span style=\"font-weight: 400;\">Somewhat ironically, negative space usually leads to a positive experience. Utilizing negative space lets users focus on the important aspects of your content without being distracted. </span><a href=\"https://www.goodfirms.co/resources/web-design-research-small-business\"><span style=\"font-weight: 400;\">84.6%</span></a><span style=\"font-weight: 400;\"> of web designers believe crowded web design is the most common mistake by small businesses. </span></p>\n<p><span style=\"font-weight: 400;\">Today’s consumers visit dozens of web pages a day. It’s likely they’re going to scan through your website anyway. A clever use of negative space lets them do this at their leisure without becoming bored. </span></p>\n<h3><span style=\"font-weight: 400;\">7. Have a clear call-to-action</span></h3>\n<p><span style=\"font-weight: 400;\">What use is your website if you don’t tell users what to do next? </span><span style=\"font-weight: 400;\">Far too often, visitors will leave a website without taking action simply because there was no clear CTA. A well-placed and well-worded CTA is key for boosting your </span><a href=\"https://updraftplus.com/8-ways-to-boost-your-wordpress-website-conversion-rates/\"><span style=\"font-weight: 400;\">WordPress conversion rates</span></a><span style=\"font-weight: 400;\">. </span><span style=\"font-weight: 400;\">Modern users want fast results, so placing your call-to-action button immediately after or halfway through your written content is a good way to go. </span></p>\n<p><span style=\"font-weight: 400;\">Effectively, you want to make it easy for the user to take the desired action without them having to search around for what’s next. </span><span style=\"font-weight: 400;\">WordPress has some useful plugins for managing CTA’s, have a look and see what works for you. </span></p>\n<h3><span style=\"font-weight: 400;\">Final thoughts</span></h3>\n<p><span style=\"font-weight: 400;\">Now that you have reviewed all the potential ways you can help improve the user experience for your WordPress site, these tips have got you thinking about the ways you can employ them to help boost your performance and SEO score. </span></p>\n<p><span style=\"font-weight: 400;\">The strategies above are commonly used across successful business websites all over the world on both WordPress and non-WordPress sites. Failing to have your own strategy could see you fall behind the rest and struggle to gain a foothold in your particular niche. </span></p>\n<p><span style=\"font-weight: 400;\">Start building your next WordPress website today, and remember to keep the user experience in mind in everything that you do.  </span></p>\n<h4><b><a href=\"https://www.linkedin.com/in/jessicad5989/\">Jessica Day</a> &#8211; Senior Director, Marketing Strategy, <a href=\"https://www.dialpad.com/features/voice-transcription/\">Dialpad</a></b></h4>\n<p>The post <a rel=\"nofollow\" href=\"https://updraftplus.com/improve-your-wordpress-user-experience-7-strategies-to-succeed/\">Improve your WordPress user experience: 7 strategies to succeed</a> appeared first on <a rel=\"nofollow\" href=\"https://updraftplus.com\">UpdraftPlus</a>. <a href=\"https://updraftplus.com\">UpdraftPlus - Backup, restore and migration plugin for WordPress.</a></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:8;a:6:{s:4:\"data\";s:78:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n		\n		\n		\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:63:\"How to build a small WordPress business website using Gutenberg\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:88:\"https://updraftplus.com/how-to-build-a-small-wordpress-business-website-using-gutenberg/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 01 Apr 2022 13:51:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:8:{i:0;a:5:{s:4:\"data\";s:20:\"Other WordPress news\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:13:\"business site\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:6:\"Create\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:5:\"guide\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:10:\"Guttenberg\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:5;a:5:{s:4:\"data\";s:6:\"How to\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:6;a:5:{s:4:\"data\";s:12:\"setup set-up\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:7;a:5:{s:4:\"data\";s:14:\"small business\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"https://updraftplus.com/?p=1403337\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:783:\"<p>Whether your business is purely based online, or in the real world, building an online presence for your business, no matter how small, has become a necessity. In this blog, we will look at how to build a WordPress business &#8230; <a href=\"https://updraftplus.com/how-to-build-a-small-wordpress-business-website-using-gutenberg/\">Continue reading <span class=\"meta-nav\">&#8594;</span></a></p>\n<p>The post <a rel=\"nofollow\" href=\"https://updraftplus.com/how-to-build-a-small-wordpress-business-website-using-gutenberg/\">How to build a small WordPress business website using Gutenberg</a> appeared first on <a rel=\"nofollow\" href=\"https://updraftplus.com\">UpdraftPlus</a>. <a href=\"https://updraftplus.com\">UpdraftPlus - Backup, restore and migration plugin for WordPress.</a></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Wayne Mullins\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:31745:\"<p><span style=\"font-weight: 400;\">Whether your business is purely based online, or in the real world, building an online presence for your business, no matter how small, has become a necessity. In this blog, we will look at how to build a WordPress business website using Gutenberg. </span><span style=\"font-weight: 400;\">Thanks to the consistent rise of eCommerce, </span><a href=\"https://www.oberlo.com/statistics/how-many-people-shop-online\"><span style=\"font-weight: 400;\">a record 2.14 billion people</span></a><span style=\"font-weight: 400;\"> shopped online in 2021, compared to just 1.24 billion digital buyers in 2020. With the increase in the popularity of online shopping and the mass adoption of smartphones all over the world, it is clear that online shopping is here to stay.</span></p>\n<p><span style=\"font-weight: 400;\">If you’re looking for one of the easiest and fastest ways to build a business website, </span><a href=\"https://updraftplus.com/the-history-of-wordpress/\"><span style=\"font-weight: 400;\">WordPress is definitely an option to consider</span></a><span style=\"font-weight: 400;\">. While in the past, the platform required third-party page builders to create elegant designs, with the advent of the new Gutenberg block editor, WordPress now allows you to quickly build almost any type of website out of the box. </span><span style=\"font-weight: 400;\">With the new Gutenberg building options, you can use ‘blocks’ to put together a professional and stunning looking business site in just a few hours. In this blog, we’ll walk you through the entire process of building a small WordPress business site from scratch using Gutenberg. We will also endeavor to answer some of the most important questions you might have about the default WordPress editor.</span></p>\n<p><span style=\"font-weight: 400;\">Let’s get to it!</span></p>\n<h2><span style=\"font-weight: 400;\">Why you should build a WordPress site for your small business</span></h2>\n<p><span style=\"font-weight: 400;\">A good website can significantly impact the success of your business. While your business may already be performing well without a website, offering your customers products and services online can help you achieve even more sales, improve customer engagement and increase brand awareness.</span></p>\n<h3><span style=\"font-weight: 400;\">A few stats</span></h3>\n<p><span style=\"font-weight: 400;\">Let’s look at some of the numbers that show the power and importance of owning a business site:</span></p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">84% of consumers think businesses with websites are more credible. In fact, 56% of people asked said they won’t trust a business without one. (S</span><i><span style=\"font-weight: 400;\">ource: </span></i><a href=\"https://blog.verisign.com/getting-online/verisign-2015-online-survey-97-percent-of-smbs-would-recommend-having-a-website-to-other-smbs/\"><i><span style=\"font-weight: 400;\">Verisign</span></i></a><span style=\"font-weight: 400;\">)</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">81% of shoppers worldwide make a purchase decision only after researching the business, product, or service online. (</span><i><span style=\"font-weight: 400;\">Source: </span></i><a href=\"https://www.adweek.com/performance-marketing/81-shoppers-conduct-online-research-making-purchase-infographic/\"><i><span style=\"font-weight: 400;\">Adweek</span></i></a><span style=\"font-weight: 400;\">)</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">88% of people who search for a particular type of business on their mobile phones visit or call a related store within a week. (</span><i><span style=\"font-weight: 400;\">Source: </span></i><a href=\"https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/local-search-to-store-visit-statistics/\"><i><span style=\"font-weight: 400;\">Google Mobile Movement Study</span></i></a><span style=\"font-weight: 400;\">)</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">79% of users believe the reviews they read online. (</span><i><span style=\"font-weight: 400;\">Source: </span></i><a href=\"https://www.salesforce.com/ca/blog/2015/03/customer-reviews.html\"><i><span style=\"font-weight: 400;\">Salesforce</span></i></a><span style=\"font-weight: 400;\">)</span></li>\n</ul>\n<p><span style=\"font-weight: 400;\">Considering these numbers, establishing an online presence and conducting your business through a website is definitely a step in the right direction. </span><span style=\"font-weight: 400;\">Here are some of the biggest ways your small business can benefit from a dedicated WordPress site:</span></p>\n<ul>\n<li><b>Attract more new customers and generate sales at a fraction of the cost</b> <span style=\"font-weight: 400;\"><br />\n</span><span style=\"font-weight: 400;\">Getting leads through organic and inorganic traffic is one of the major benefits of owning a website. At just a fraction of the cost of traditional marketing, an SEO-optimized site can get you a lot of traffic through Google.</span></li>\n<li><b>Help people find out all the information they need easily</b><span style=\"font-weight: 400;\"><br />\n</span><span style=\"font-weight: 400;\">Your site allows you to showcase all the products and services your business offers. You can also include contact information, opening times, product guarantee details and directions to your physical store via Google Maps.</span></li>\n<li><b>Conduct business at any time of the day</b><b><br />\n</b><span style=\"font-weight: 400;\">Even if you finish work at 5pm, your customers can still make purchases and interact with your business 24/7.</span></li>\n<li><b>Add more credibility to your business</b><span style=\"font-weight: 400;\"><br />\n</span><span style=\"font-weight: 400;\">Potential customers will expect your business to have a dedicated website in 2022. A good website design creates a solid first impression and can set you apart from the competition.</span></li>\n<li><b>Set the narrative for your brand</b><span style=\"font-weight: 400;\"><br />\n</span><span style=\"font-weight: 400;\">You can showcase your best testimonials and reviews on your site’s homepage and promote your brand by putting your best foot forward.</span></li>\n</ul>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-51.png\"><img loading=\"lazy\" class=\"alignnone wp-image-1403389\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-51.png\" alt=\"\" width=\"701\" height=\"327\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-51.png 701w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-51-480x224.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 701px, 100vw\" /></a></p>\n<h2><span style=\"font-weight: 400;\">What Is Gutenberg and why should you use it?</span></h2>\n<p><span style=\"font-weight: 400;\">As WordPress continues to grow from its humble blog beginnings, third-party developers have added plugins that made it possible to add more dynamic content. Gutenberg was added to keep WordPress relevant and to deliver on user expectations.</span></p>\n<p><span style=\"font-weight: 400;\">Gutenberg relies on content blocks and allows users to add almost any type of content to their site. It has a clean interface and that allows users to add new content to a site by selecting a corresponding block.</span></p>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-52.png\"><img loading=\"lazy\" class=\"alignnone wp-image-1403388\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-52.png\" alt=\"\" width=\"701\" height=\"319\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-52.png 701w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-52-480x218.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 701px, 100vw\" /></a></p>\n<p><span style=\"font-weight: 400;\">Gutenberg isn’t just a text editor with limited formatting buttons however. With this block-based system, you can easily add buttons, videos, shortcodes or contact form anywhere on your site.</span></p>\n<p><span style=\"font-weight: 400;\">Since December 2018, when Automattic made Gutenberg the default editor in WordPress 5.0, the platform has continually improved the features of the block editor. Other WordPress developers have also integrated some of their plugin features into Gutenberg, making it possible for you to add other custom content types to your site directly within the block editor.</span></p>\n<h2><span style=\"font-weight: 400;\">What do you need to build your business WordPress site</span></h2>\n<p><span style=\"font-weight: 400;\">Depending on the nature of your business, websites often vary in terms of design and features. Your small business site may be focused on brand awareness, eCommerce or content publishing. Regardless of what industry you are in, any business site built with WordPress requires these common resources:</span></p>\n<ul>\n<li aria-level=\"1\"><b>Domain name &#8211; average cost $10/yr (depending on the extension)</b><b><br />\n</b><span style=\"font-weight: 400;\">A domain name is the address users type in their browser’s URL bar when they visit your site. A catchy and memorable domain can help boost your chances of generating more traffic.</span></li>\n<li aria-level=\"1\"><b>Website hosting &#8211; starting from $0.99/month</b><b><br />\n</b><span style=\"font-weight: 400;\">Web hosts help you store website files and resources on servers that make it possible for site visitors to access them. There are different types of web hosts and choosing the best provider for you depends on a number of factors.</span></li>\n<li aria-level=\"1\"><b>SSL certificate<br />\n</b>An SSL certificate can help keep your site files and your users’ information secure. Most popular WordPress hosting providers include a free SSL certificate in their plans. Once you have one, your site will show the ‘<b>https://</b>’ prefix in the URL bar.</li>\n<li aria-level=\"1\"><b>Themes and plugins</b><b><br />\n</b><span style=\"font-weight: 400;\">One of the advantages of using WordPress is that you can add specific features and set up your site’s design in minutes with free and premium </span><a href=\"https://wpastra.com/free-wordpress-themes/\"><span style=\"font-weight: 400;\">WordPress themes</span></a><span style=\"font-weight: 400;\"> and plugins. </span></li>\n</ul>\n<h2><span style=\"font-weight: 400;\">How to build your WordPress business site using Gutenberg</span></h2>\n<h3><span style=\"font-weight: 400;\">Step 1: Get web hosting and install the WordPress software</span></h3>\n<p><span style=\"font-weight: 400;\">Choosing WordPress hosting means you can easily install the software in one click. Your server resources are also optimized for website performance. </span><span style=\"font-weight: 400;\">You can buy WordPress hosting from many different sources, with shared hosting plans starting from as low as $2.95/month.</span></p>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-53.png\"><img loading=\"lazy\" class=\"alignnone wp-image-1403387\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-53.png\" alt=\"\" width=\"700\" height=\"361\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-53.png 700w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-53-480x248.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" /></a><br />\n<span style=\"font-weight: 400;\">Once you’ve selected your plan, you can either register a new domain name or enter an existing one you have already setup. </span><span style=\"font-weight: 400;\">If you want to register a new domain name, you need to first confirm that it’s available. Next, fill in your account information and all the required payment information. </span><span style=\"font-weight: 400;\">Once your purchase is complete, you can now install WordPress in just one click. </span></p>\n<p><span style=\"font-weight: 400;\">You’ll immediately be redirected to your WordPress admin dashboard after setting up your account login details.</span></p>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-54.png\"><img loading=\"lazy\" class=\"alignnone wp-image-1403386\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-54.png\" alt=\"\" width=\"699\" height=\"337\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-54.png 699w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-54-480x232.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 699px, 100vw\" /></a></p>\n<p><span style=\"font-weight: 400;\">Your WordPress site is now ready for use. It’s time to set it up and design it specifically for your business.</span></p>\n<h3><span style=\"font-weight: 400;\">Step 2: Customize your site with a WordPress Theme</span></h3>\n<p><span style=\"font-weight: 400;\">When working on how to build a WordPress business website using Gutenberg, the next step is to customize your site’s design. The fastest way to do this is to use a WordPress theme that includes professional design templates. </span><span style=\"font-weight: 400;\">We recommend using the </span><a href=\"https://wpastra.com/\"><span style=\"font-weight: 400;\">Astra</span></a><span style=\"font-weight: 400;\"> theme as it is the </span><a href=\"https://wpastra.com/fastest-wordpress-themes/#fastest-wordpress-themes-to-consider-in-yr\"><span style=\"font-weight: 400;\">fastest WordPress theme</span></a><span style=\"font-weight: 400;\"> and includes a number of templates tailored for Gutenberg. </span><span style=\"font-weight: 400;\">To get Astra, navigate to </span><b>Appearance &gt; Themes &gt; Add New</b><span style=\"font-weight: 400;\"> in your WordPress dashboard and search for ‘</span><b>Astra</b><span style=\"font-weight: 400;\">’.</span></p>\n<p><span style=\"font-weight: 400;\">Select the theme, then click </span><b>Install </b><span style=\"font-weight: 400;\">followed by </span><b>Activate</b><span style=\"font-weight: 400;\">.</span></p>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-55.png\"><img loading=\"lazy\" class=\"alignnone wp-image-1403385\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-55.png\" alt=\"\" width=\"699\" height=\"306\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-55.png 699w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-55-480x210.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 699px, 100vw\" /></a><br />\n<span style=\"font-weight: 400;\">To setup and use the ready made design templates, go to </span><b>Astra Options </b><span style=\"font-weight: 400;\">under the </span><b>Appearance </b><span style=\"font-weight: 400;\">tab. </span></p>\n<p><span style=\"font-weight: 400;\">Next, click </span><b>Install Importer Plugin</b><span style=\"font-weight: 400;\">.</span></p>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-56.png\"><img loading=\"lazy\" class=\"alignnone wp-image-1403384\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-56.png\" alt=\"\" width=\"699\" height=\"366\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-56.png 699w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-56-480x251.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 699px, 100vw\" /></a></p>\n<p><span style=\"font-weight: 400;\">After installing the importer plugin, select </span><b>Gutenberg</b><span style=\"font-weight: 400;\"> as your page builder.</span></p>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-57.png\"><img loading=\"lazy\" class=\"alignnone wp-image-1403383\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-57.png\" alt=\"\" width=\"700\" height=\"458\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-57.png 700w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-57-480x314.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" /></a><br />\n<span style=\"font-weight: 400;\">You can streamline the template options you’ll see by selecting the type of site you want to build.</span></p>\n<p><span style=\"font-weight: 400;\">As we are showing you how to build a business website, we will select </span><b>Business</b><span style=\"font-weight: 400;\">.</span></p>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-58.png\"><img loading=\"lazy\" class=\"alignnone wp-image-1403382\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-58.png\" alt=\"\" width=\"699\" height=\"321\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-58.png 699w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-58-480x220.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 699px, 100vw\" /></a></p>\n<p><span style=\"font-weight: 400;\">With Guttenberg, you can even preview each template in a new tab to make sure it suits your needs and that you like the style before you commit. </span></p>\n<p><span style=\"font-weight: 400;\">Click </span><b>Import Complete Site</b><span style=\"font-weight: 400;\"> when you find the design you like.</span></p>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-59.png\"><img loading=\"lazy\" class=\"alignnone wp-image-1403381\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-59.png\" alt=\"\" width=\"701\" height=\"327\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-59.png 701w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-59-480x224.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 701px, 100vw\" /></a></p>\n<p><span style=\"font-weight: 400;\">WordPress will then apply this template and change your site’s design. </span><span style=\"font-weight: 400;\">To further tweak your design, you can use the default WordPress Customizer. Navigate to </span><b>Appearance &gt; Customize </b><span style=\"font-weight: 400;\">to do this.</span></p>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-60.png\"><img loading=\"lazy\" class=\"alignnone wp-image-1403380\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-60.png\" alt=\"\" width=\"701\" height=\"508\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-60.png 701w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-60-480x348.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 701px, 100vw\" /></a><br />\n<span style=\"font-weight: 400;\">Pages are, of course, one of the major components of any business website’s design. Let’s see how to design important web pages using Gutenberg.</span></p>\n<h3><span style=\"font-weight: 400;\">Step 3: Build important pages using Gutenberg blocks</span></h3>\n<p><span style=\"font-weight: 400;\">For maximum SEO score, customer confidence and professionalism, some of the most important pages every business website needs must include the following: Home, About, Contact and Privacy Policy pages.</span><span style=\"font-weight: 400;\">The starter template we added should have already created these pages by default. </span></p>\n<p><span style=\"font-weight: 400;\">If you wish to create a new page that will show different information, such as a page dedicated to your opening times, you can create a new page by going to </span><b>Pages &gt; Add New</b><span style=\"font-weight: 400;\">.</span></p>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-61.png\"><img loading=\"lazy\" class=\"alignnone wp-image-1403379\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-61.png\" alt=\"\" width=\"698\" height=\"206\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-61.png 698w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-61-480x142.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 698px, 100vw\" /></a><br />\n<span style=\"font-weight: 400;\">To edit any of your existing pages, go to </span><b>Pages</b><span style=\"font-weight: 400;\">. </span><span style=\"font-weight: 400;\">Then click </span><b>Edit </b><span style=\"font-weight: 400;\">after hovering over the page you want to edit.</span></p>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-62.png\"><img loading=\"lazy\" class=\"alignnone wp-image-1403377\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-62.png\" alt=\"\" width=\"700\" height=\"365\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-62.png 700w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-62-480x250.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" /></a><br />\n<span style=\"font-weight: 400;\">You can add any type of content like paragraphs, shortcodes and media such as images, documents, and videos to your web pages using Gutenberg blocks. </span><span style=\"font-weight: 400;\">To do this, click the </span><b>+ </b><span style=\"font-weight: 400;\">icon on the page editor.</span></p>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-63.png\"><img loading=\"lazy\" class=\"alignnone wp-image-1403376\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-63.png\" alt=\"\" width=\"700\" height=\"331\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-63.png 700w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-63-480x227.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" /></a><br />\n<span style=\"font-weight: 400;\">To help build pages faster, it can help if you install a WordPress block plugin. </span><span style=\"font-weight: 400;\">We recommend </span><a href=\"https://ultimategutenberg.com/\"><span style=\"font-weight: 400;\">Ultimate Addons for Gutenberg</span></a><span style=\"font-weight: 400;\">. Apart from adding creative blocks to your site, the plugin also comes with lots more starter templates. </span><span style=\"font-weight: 400;\">Some of the interesting blocks to check out that could be of particular benefit to you include the Price List, Team and Testimonial blocks.</span></p>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-64.png\"><img loading=\"lazy\" class=\"alignnone wp-image-1403375\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-64.png\" alt=\"\" width=\"698\" height=\"356\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-64.png 698w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-64-480x245.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 698px, 100vw\" /></a><br />\n<span style=\"font-weight: 400;\">With these ready-made blocks ready to go, you’ll find that you will be able to build as many pages as you need in very little time.</span></p>\n<h3><span style=\"font-weight: 400;\">Step 4: Extend website features with WordPress plugins</span></h3>\n<p><span style=\"font-weight: 400;\">You can improve the speed, performance, functionality and features on your site by using WordPress plugins. </span><span style=\"font-weight: 400;\">Below are some popular options that you may want to incorporate to your site.</span></p>\n<h3><span style=\"font-weight: 400;\">WPForms</span><span style=\"font-weight: 400;\"><br />\n</span></h3>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-3.jpg\"><img loading=\"lazy\" class=\"alignnone wp-image-1403374\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-3.jpg\" alt=\"\" width=\"700\" height=\"317\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-3.jpg 700w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-3-480x218.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" /></a></p>\n<p><a href=\"https://wordpress.org/plugins/wpforms-lite/\"><span style=\"font-weight: 400;\">WPForms </span></a><span style=\"font-weight: 400;\">is an excellent forms plugin that enables you to build attractive forms and implement them anywhere on your website. While most websites use forms that only allow visitors to get in touch, a business website should make extra use of the features available by offering a customer the opportunity to reach out, ask questions or engage with your business. </span></p>\n<p><span style=\"font-weight: 400;\">Alternatives plugins include </span><a href=\"https://wordpress.org/plugins/contact-form-7/\"><span style=\"font-weight: 400;\">Contact Form 7</span></a><span style=\"font-weight: 400;\">, and </span><a href=\"https://formidableforms.com/\"><span style=\"font-weight: 400;\">Formidable Forms</span></a></p>\n<h3><span style=\"font-weight: 400;\">UpdraftPlus</span><span style=\"font-weight: 400;\"><br />\n</span></h3>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-4.jpg\"><img loading=\"lazy\" class=\"alignnone wp-image-1403373\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-4.jpg\" alt=\"\" width=\"700\" height=\"317\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-4.jpg 700w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-4-480x218.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" /></a></p>\n<p><a href=\"https://wordpress.org/plugins/updraftplus/\"><span style=\"font-weight: 400;\">UpdraftPlus </span></a><span style=\"font-weight: 400;\">is the world’s leading and highest rated WordPress backup plugin that helps keep your website safe by backing it up. After spending all this time and effort setting up your WordPress site, protecting it and creating a secure backup is one of the most important tasks you can carry out. So, should the worst happen, you can rest easy knowing that you will always have a recent backup copy of your site to restore from. </span></p>\n<h3><span style=\"font-weight: 400;\">WP-Optimize</span><span style=\"font-weight: 400;\"><br />\n</span></h3>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-5.jpg\"><img loading=\"lazy\" class=\"alignnone wp-image-1403372\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-5.jpg\" alt=\"\" width=\"702\" height=\"318\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-5.jpg 702w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-5-480x218.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 702px, 100vw\" /></a></p>\n<p><span style=\"font-weight: 400;\">Speed is a hugely important factor for a business site, both in terms of SEO score and customer retention. </span><a href=\"https://wordpress.org/plugins/wp-optimize/\"><span style=\"font-weight: 400;\">WP-Optimize</span></a><span style=\"font-weight: 400;\"> is a WordPress optimization plugin that can be used to calibrate and format your site, so it loads as quickly as possible. </span><span style=\"font-weight: 400;\">The importance of how quickly your site loads cannot be overstated. </span><a href=\"https://updraftplus.com/discover-the-most-effective-ways-to-boost-your-wordpress-site-performance/\"><span style=\"font-weight: 400;\">Faster loading websites perform significantly better</span></a><span style=\"font-weight: 400;\"> than sites that take longer to load. So remember, anything you can do to boost performance is a good thing.</span></p>\n<h3><span style=\"font-weight: 400;\">All in One WP Security and Firewall</span><span style=\"font-weight: 400;\"><br />\n</span></h3>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-6.jpg\"><img loading=\"lazy\" class=\"alignnone wp-image-1403371\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-6.jpg\" alt=\"\" width=\"700\" height=\"317\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-6.jpg 700w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-6-480x218.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" /></a></p>\n<p><span style=\"font-weight: 400;\">As well as backing up and optimizing your site, you should also remember to protect your site with a security plugin, such as </span><a href=\"https://wordpress.org/plugins/all-in-one-wp-security-and-firewall/\"><span style=\"font-weight: 400;\">All in One WP Security and Firewall</span></a><span style=\"font-weight: 400;\">. You use a firewall on a website for the same reason you use anti-virus software on your computer and browser &#8211; To keep bad guys out. </span><span style=\"font-weight: 400;\">All in One WP Security and Firewall provides a wide ranging and comprehensive list of security tools to help keep your site safe and is simple to set up and use.</span></p>\n<h3><span style=\"font-weight: 400;\">Presto Player</span><span style=\"font-weight: 400;\"><br />\n</span></h3>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-7.jpg\"><img loading=\"lazy\" class=\"alignnone wp-image-1403370\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-7.jpg\" alt=\"\" width=\"700\" height=\"317\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-7.jpg 700w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-7-480x218.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" /></a></p>\n<p><span style=\"font-weight: 400;\">Video is a hugely important communication and marketing tool that every business should use on their site to help promote their products and services. </span><a href=\"https://prestoplayer.com/\"><span style=\"font-weight: 400;\">Presto Player</span></a><span style=\"font-weight: 400;\"> can help with that. </span><span style=\"font-weight: 400;\">This plugin helps you control how video looks, how it plays and even lets you monetize videos or add calls to action. Ideal if you use video in your business in any way.</span></p>\n<p><span style=\"font-weight: 400;\">Alternatives to Presto Player include </span><a href=\"https://wordpress.org/plugins/video-embed-thumbnail-generator/\"><span style=\"font-weight: 400;\">Videopack</span></a><span style=\"font-weight: 400;\">, and </span><a href=\"https://wordpress.org/plugins/youtube-embed/\"><span style=\"font-weight: 400;\">YouTube Embed</span></a><span style=\"font-weight: 400;\">.</span></p>\n<h2><span style=\"font-weight: 400;\">Building your Gutenberg-powered business WordPress site</span></h2>\n<p><span style=\"font-weight: 400;\">A well put together and professional business website is an integral part of any successful marketing strategy. The great thing is, that when trying to figure out how to build a WordPress business website using Gutenbergwith, you don’t need to be a coding expert or break the bank to build one for your small business. </span><span style=\"font-weight: 400;\">We hope the tips and processes outlined in this blog go a long way in setting up your business for success. If you have any questions, please let us know in the comments section below.</span></p>\n<p><b>Author’s Name : </b><span style=\"font-weight: 400;\">Sujay Pawar</span></p>\n<p><span style=\"font-weight: 400;\">Sujay is the CEO and Co-Founder of Brainstorm Force, the company behind Astra. Y</span><span style=\"font-weight: 400;\">ou can connect with him on Twitter @sujaypawar</span></p>\n<p>The post <a rel=\"nofollow\" href=\"https://updraftplus.com/how-to-build-a-small-wordpress-business-website-using-gutenberg/\">How to build a small WordPress business website using Gutenberg</a> appeared first on <a rel=\"nofollow\" href=\"https://updraftplus.com\">UpdraftPlus</a>. <a href=\"https://updraftplus.com\">UpdraftPlus - Backup, restore and migration plugin for WordPress.</a></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:9;a:6:{s:4:\"data\";s:75:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n		\n		\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:72:\"UpdraftPlus celebrates World Backup Day: Get 20% off UpdraftPlus Premium\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:95:\"https://updraftplus.com/updraftplus-celebrates-world-backup-day-get-20-off-updraftplus-premium/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 31 Mar 2022 10:26:51 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:7:{i:0;a:5:{s:4:\"data\";s:20:\"Other WordPress news\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:6:\"Backup\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:13:\"backup plugin\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:18:\"Updraftplus coupon\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:20:\"updraftplus discount\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:5;a:5:{s:4:\"data\";s:9:\"wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:6;a:5:{s:4:\"data\";s:16:\"world backup day\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"https://updraftplus.com/?p=1402192\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:835:\"<p>UpdraftPlus is happy to celebrate World Backup Day with everyone today! With millions of users of UpdraftPlus all over the world, we are continually supporting and developing our WordPress backup plugin to help keep your WordPress site safe and secure. &#8230; <a href=\"https://updraftplus.com/updraftplus-celebrates-world-backup-day-get-20-off-updraftplus-premium/\">Continue reading <span class=\"meta-nav\">&#8594;</span></a></p>\n<p>The post <a rel=\"nofollow\" href=\"https://updraftplus.com/updraftplus-celebrates-world-backup-day-get-20-off-updraftplus-premium/\">UpdraftPlus celebrates World Backup Day: Get 20% off UpdraftPlus Premium</a> appeared first on <a rel=\"nofollow\" href=\"https://updraftplus.com\">UpdraftPlus</a>. <a href=\"https://updraftplus.com\">UpdraftPlus - Backup, restore and migration plugin for WordPress.</a></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Wayne Mullins\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:3185:\"<p><iframe loading=\"lazy\" title=\"vimeo-player\" src=\"https://player.vimeo.com/video/97489098?h=751cf0d214\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"></iframe></p>\n<p>UpdraftPlus is happy to celebrate <a href=\"https://worldbackupday.com/en\">World Backup Day</a> with everyone today! With millions of users of UpdraftPlus all over the world, we are continually supporting and developing our WordPress backup plugin to help keep your WordPress site safe and secure.</p>\n<p>With hacking becoming a bigger threat <a href=\"https://www.cnbc.com/2022/03/15/crowdstrike-ceo-cyber-crime-up-as-hackers-use-ukraine-war-as-distraction.html\">every day</a>, the importance of having a secure and safe backup of your site available with UpdraftPlus (should the worst happen) cannot be overstated. From opportunistic amateurs to state sponsored cyber-attack units, the security of your site has never been under as much threat as it is now.</p>\n<p>World Backup day is a yearly reminder that everything you’ve worked for and built can be lost in just a few seconds. As well as hacking threats, site owners have to also be wary of crashes, viruses, malicious actors and issues with plugins and themes.</p>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/03/C8RrA8ZXYAEvQIV.jpg\"><img loading=\"lazy\" class=\"alignnone  wp-image-1402215\" src=\"https://updraftplus.com/wp-content/uploads/2022/03/C8RrA8ZXYAEvQIV.jpg\" alt=\"\" width=\"638\" height=\"302\" /></a></p>\n<p>Here at UpdraftPlus, we hear stories from users all over the world every day who have had these problems; and were only saved by their UpdraftPlus backup. As the world’s most popular and highest rated WordPress backup plugin, we have made it our mission in life to ensure that should your site ever get hit by any of these problems, you can always restore it to its previous state using your downloaded backup and our plugin.</p>\n<p>Installed by over 3 million users all over the world, our easy-to-use interface allows you to backup and restore your website with a single click. You can also set the schedule to backup automatically as often as you like, so you don’t have to worry about forgetting to backup your site manually and will always have a recent upload of your site ready to go.<br />\n<span style=\"color: #333333; font-size: 16px;\"><br />\nAs it is World Backup Day, get 20% off </span><a style=\"font-size: 16px;\" href=\"https://updraftplus.com/shop/updraftplus-premium/\">UpdraftPlus Premium</a><span style=\"color: #333333; font-size: 16px;\"> for today only using the discount code: </span><strong style=\"color: #333333; font-size: 16px;\">WBUD22</strong><span style=\"color: #333333; font-size: 16px;\"> at the checkout.</span></p>\n<p>Happy World Backup Day from all at UpdraftPlus</p>\n<p>The post <a rel=\"nofollow\" href=\"https://updraftplus.com/updraftplus-celebrates-world-backup-day-get-20-off-updraftplus-premium/\">UpdraftPlus celebrates World Backup Day: Get 20% off UpdraftPlus Premium</a> appeared first on <a rel=\"nofollow\" href=\"https://updraftplus.com\">UpdraftPlus</a>. <a href=\"https://updraftplus.com\">UpdraftPlus - Backup, restore and migration plugin for 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The latest and most advanced lasers in Salt Lake City, St. George, Provo, Orem, Layton, Utah.\\u00a0<\\/p><ul><li><a href=\\\"https:\\/\\/offwithmytattoo.com\\/skin-rejuvenation-using-picosecond-laser\\/\\\">Skin Rejuvenation<\\/a><\\/li><li><a href=\\\"https:\\/\\/offwithmytattoo.com\\/neck-skin\\/\\\">Skin Tightening<\\/a><\\/li><li><a href=\\\"https:\\/\\/offwithmytattoo.com\\/hollywood-carbon-peel\\/\\\">Hollywood Laser Peel<\\/a><\\/li><li><a href=\\\"https:\\/\\/offwithmytattoo.com\\/tattoos-removal-using-picosecond-laser\\/\\\">Tattoo Removal<\\/a><\\/li><li><a href=\\\"https:\\/\\/offwithmytattoo.com\\/acne-scars\\/\\\">Acne Scar Treatment<\\/a><\\/li><li><a href=\\\"https:\\/\\/offwithmytattoo.com\\/eyebrow-tattoo-removal\\/\\\">Eyebrow and eyelid tattoo removal\\u00a0<\\/a><\\/li><\\/ul><p>Improving the texture, tone, color and pores of the skin are important as healthy, youthful skin goes with beautiful faces which can be created with advanced <a href=\\\"https:\\/\\/englishsurgeon.com\\/facelift-necklift-salt-lake-city-saint-george-2\\/\\\">facelift<\\/a> and <a href=\\\"https:\\/\\/www.patelplasticsurgery.com\\/necklift.html\\\">necklift<\\/a> techniques.\\u00a0<\\/p><p>For the top two-thirds of the face, improvement is achieved in the forehead, brows, frown lines, upper eyelids, lower eyelids, malar festoons, malar grooves and cheeks with the <a href=\\\"https:\\/\\/www.patelplasticsurgery.com\\/mid-facelift-surgery-utah.html\\\">Hammock Lift<\\/a>. 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is a Picosecond Laser?\",\"tab_content\":\"<p>Most lasers work on the principle of heating target tissues. The latest ultra-short picosecond lasers allow the delivery of energy in trillionths of a second. This very short duration makes it possible to fragment tattoo pigment and pigment (in conditions like melasma) with very little collateral heat effects. This results in quicker improvement in tattoos and pigment problems. Furthermore, with appropriately chosen wavelengths (the longer wavelength 1064nm) anddelivery head, subcutaneous tissues can be affected which improve tissue with tightening of the deeper dermal tissues. This can be used to improve wrinkles and pores.<\\/p>\",\"_id\":\"bdef722\"},{\"tab_title\":\"What is the difference between the Picosecond Laser and the traditional Q-switched Nd:Yag Laser?\",\"tab_content\":\"<p>The biggest advance in the use of Nd:Yag lasers has been the development of the picosecond lasers. These lasers deliver very high energy in a very short pulse duration. The pulses are measured in trillionth of a second. The high-energy, short-pulse mode of delivery decreases collateral heat, making this treatment much safer for superficial pigmentary conditions like melasma.<\\/p><p>Tattoo particles are fragmented into much smaller pieces than with a nanosecond Nd:Yag laser, allowing the body to absorb the particles quicker and more efficiently. This allows us to give an improvement with fewer treatments. Traditionally, the number of treatments needs has been up to 12 or more laser treatments for tattoos using nanosecond Q-switched Nd:Yag lasers. With the picosecond laser, impressive results are seen after as few as five treatments. There is also less collateral heat which means there is less pigmentary abnormality compared to the nanosecond Q-switched Nd:Yag lasers.<\\/p><p>Discomfort: because the laser is delivered in very short durations, there is less heat and therefore less pain with the treatments. Many of our patients don\\u2019t even need topical anesthetic application because of this advanced technology.<\\/p><p>The picosecond laser can be safely used in Fitzpatrick skin types I, II, III and IV with appropriate setting of the parameters and J\\/cm2.<\\/p><p><img src=\\\"https:\\/\\/offwithmytattoo.com\\/wp-content\\/uploads\\/2019\\/07\\/Difference-between-q-switched-and-picosecond-laser.jpg\\\" alt=\\\"Difference-between-q-switched-and-picosecond-laser\\\" \\/><br \\/><strong>Image: shows the difference between the normal Nd:YAG laser and the Picosecond laser which delivers a very high energy over a very short perior of time (picoseconds)<\\/strong><\\/p><p><img src=\\\"https:\\/\\/offwithmytattoo.com\\/wp-content\\/uploads\\/2019\\/07\\/Example-2-of-normal-YAG-vs-picosecond-laser.jpg\\\" alt=\\\"Example-2-of-normal-YAG-vs-picosecond-laser\\\" \\/><\\/p><p><strong>Image: Left shows the tattoo pigment in deep dermis. The middle image shows fragmentation after traditional Q-switched Nd:YAG laser treatment. Right shows the fine fragmentation of the pigment with the Picosecond laser<\\/strong><\\/p><p><img src=\\\"https:\\/\\/offwithmytattoo.com\\/wp-content\\/uploads\\/2019\\/07\\/Comparison-of-normal-Yag-and-picosecond-laser.jpg\\\" alt=\\\"Comparison-of-normal-Yag-and-picosecond-laser\\\" \\/><\\/p><p><strong>Image: Left shows large particles aftertraditional Q-switched Nd:YAG laser treatment. Right shows the fine fragmentation of the pigment with the Picosecond laser<\\/strong><\\/p>\",\"_id\":\"62e1626\"},{\"tab_title\":\"Why should I have my tattoo removed with the Picosecond Laser?\",\"tab_content\":\"<p>We have the ability to deliver picosecond laser pulses using all the wavelengths, 532nm, 585nm, 650nm,1064nm. The darker pigments like black and blue respond beautifully to the 1064nm wavelength which is the wavelength used by most tattoo-removal lasers but not in picosecond mode. The red pigments respond to the 532nm wavelength. Brown and yellow pigments respond to the 585nm head and green pigment to the 650nm laser head. By having the ability to use all the wavelengths in picosecond mode, we are able to reduce the pigment more efficiently and with minimal collateral heat which means one gets less of pigment changes or scarring.<br \\/>We have found that instead of needing 7 to 10 treatments, using these advanced picosecond delivery and with the multiple wavelengths, we can clear up tattoos faster which means less expense to our patients.<\\/p>\",\"_id\":\"86b3796\"},{\"tab_title\":\"What kind of skin revitalization can be achieved with the Picosecond Laser?\",\"tab_content\":\"<p>The combination of the different wavelengths, the picosecond technology, the different laser heads (cellular, fractionated, focus head, etc), it is possible to gently and efficiently improve the following:<br \\/>Hyperpigmentation conditions like melasma<br \\/>Pigmented skin lesions<br \\/>Skin texture<br \\/>Pores (reduction of pores which has hitherto not been possible)<br \\/>Wrinkle reduction<br \\/>Acne scar improvement<br \\/>Because of the technology, there is minimal redness and little if any downtime and minimal to no pain<\\/p>\",\"_id\":\"a3747cc\"},{\"tab_title\":\"What is the safety of Picosecond Laser?\",\"tab_content\":\"<p>The lack of heating of the surrounding tissues makes picosecond lasers very safe with minimal risk of injury to surrounding skin.<\\/p>\",\"_id\":\"331e521\"},{\"tab_title\":\"What does Picosecond Laser treatment feel like?\",\"tab_content\":\"When removing tattoos, topical anesthetic and cooling is used which makes tattoo removal relatively comfortable. With small and intense tattoos, we achieve complete anesthesia with local anesthetic infiltration. \\nFor the treatment of skin for skin rejuvenation, Hollywood carbon peeling, pore tightening, wrinkle reduction and skin tightening, the sensation is of a mild rubber-band snap. In fact many patients tell us that the level of discomfort is only 1 - 2 out of 10.\\n\",\"_id\":\"a8ce5dd\"},{\"tab_title\":\"What is the safety of Picosecond Laser?\",\"tab_content\":\"The lack of heating of the surrounding tissues makes picosecond lasers very safe with minimal risk of injury to surrounding skin.\",\"_id\":\"1499a66\"},{\"tab_title\":\"How long do Picosecond Laser treatments take?\",\"tab_content\":\"Tattoo removal is done once every six weeks or so over about four to five treatments and each treatment time depends upon the size of the tattoo. However, the modern picosecond lasers are fast and efficient and take considerably less time than the older lasers and are more comfortable!\\nFor skin rejuvenation, wrinkle reduction, acne scar reduction, skin tightening and Hollywood carbon peels, the length of each treatment is about 20 mins. \\n\",\"_id\":\"74ab00a\"},{\"tab_title\":\"What is the care of my skin before and after Picosecond Laser treatments?\",\"tab_content\":\"<p>It is best to avoid getting a tan prior to and after the laser treatments (as with most laser treatments) but with the use of SPF30 sunscreen, you can resume normal activities. There are no physical restrictions after treatment. Most patients can resume wearing of makeup and the use of creams a day after treatment except for tattoo removal where we would have you use a topical moisturizer, and rarely a topical antibiotic.<\\/p>\",\"_id\":\"bc88e96\"},{\"tab_title\":\"How many treatments with the Picosecond Laser will be needed?\",\"tab_content\":\"<p>Tattoos: depending upon the color of the tattoos, the density of the pigment, the age of the tattoos and whether done professionally or by an amateur, the number of treatments needed with traditional tattoo lasers was as many as 10 \\u2013 15. With the modern picosecond lasers, a very substantial improvement is seen with five treatments.<\\/p><p>For skin rejuvenation, pore tightening, wrinkle reduction, skin tightening and treatment of pigmentary abnormalities (lesions, melasma, etc), patients need between 3 and 5 treatments approximately once a month. The Hollywood Carbon peel is often performed before any social event and give a marked reduction in skin discoloration and smoothness to the skin. In Hollywood, stars are known to have this before Oscars, etc and is a very popular treatment.<\\/p>\",\"_id\":\"69c7966\"},{\"tab_title\":\"Will there be any scarring with the Picosecond Laser?\",\"tab_content\":\"<p>The lack of heating of the surrounding tissues makes picosecond lasers very safe with minimal risk of injury to surrounding skin. However, with tattoos, some degree of hypopigmentation can occur. With the treatment of acne scars, wrinkles, carbon peels and skin rejuvenation, the picosecond laser is very save and we have not encountered scarring. In patients with melasma, there is an effect of hormones as well as sun-exposure and we will guide you as to how best to look after the skin.<\\/p>\",\"_id\":\"7df3b23\"},{\"tab_title\":\"What is the safety of Picosecond Laser?\",\"tab_content\":\"<p>The lack of heating of the surrounding tissues makes picosecond lasers very safe with minimal risk of injury to surrounding skin.<\\/p>\",\"_id\":\"1e72e97\"},{\"tab_title\":\"How long does the result last after treatment with Picosecond Laser?\",\"tab_content\":\"<p>Tattoo removal results are permanent. With acne, there is marked reduction in scarring and skin irregularity. Patients with active acne will still need to continue with their systemic and topical treatments. Treatments can be repeated over time to keep the scarring caused by acne under control.<\\/p><p>After skin rejuvenation, our patients see a marked improvement for prolonged periods of time, especially if they use appropriate moisturizer and sunscreen protection (SPF30+). 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This after just the first treatment. 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However, there is downtime with some degree of initial redness for a few days and pinkness for another few weeks with these ablative lasers. The results are excellent and for those patients who are able to allow appropriate recovery, these ablative treatments are still the gold standard.<\\/p><p>However, patients who want an improvement in the texture, color, tone and laxity of their skin don\\u2019t always have the required down time. In such patients, the new picosecond lasers give excellent results by addressing the skin in different ways.<\\/p><p>By using appropriate energy (around 3J\\/cm2) and spot size and delivery system, it was found that long pulse lasers using 300 msec, 600 msec, and picosecond lasers all allow tissue tightening with resulting improvement in skin wrinkles, age lines, acne scars and some degree of skin tightening (especially when combined with other techniques like subdermal radio-frequency and high-intensity focused ultrasound).<\\/p><p>Picosecond lasers activate subdermal changes which stimulate an immunological response known as cell signaling: biological communication occurs because of cell changes with release of proteins and a secondary healing response. Intra-epidermal Laser Induced Optical Breakdowns (LIOPS) form and form pressure waves which secondarily affct the dermis and trigger activation of cells. Increased formation of collagen and elastin results in tightening of tissues, improvement in acne scars and improvement in texture and wrinkles.<\\/p><p>It is thought that skin immune responses are stimulated resulting in minimal heat-related changes, minimal discomfort and only mild erythema which lasts a few hours.<\\/p><p>The other modality of action is the improvement in pigmentary changes and vascular changes related to solar elastosis, age, etc. Not only is there improvement in discoloration of the skin (improvement in freckles, sun-related spots, skin discoloration, etc) but also a gentle but defined improvement in the skin texture and color. Vascular changes from sun-damage are improved with the appropriate wavelength settings.<\\/p><p>Goldberg DJ, Whitworth J. Laser skin resurfacing with the Q-switched Nd:YAG laser. <em>Dermatol Surg 1997; 23: 903-907<\\/em><\\/p><p>Goldberg DJ, Silapunt S: Histologic evaluation of a Q-switched Nd:YAG laser in the nonablative treatment of wrinkles. <em>Dermatol Surg; 2001;27: 744-746<\\/em><\\/p><p>Prieto VG, Diwan AH, Shea CR et al.: Effects of intense pulse light and the 1064 nm Nd:YAG laser on sun-damaged human skin: Histologic and Immunohistochemical analysis. <em>Dermatol Surg 2005; 31: 522-525<\\/em><\\/p><p>Dang Y, Ren Q, Liu H et al. Comparison of histologic, biochemical, and mechanical properties of murine skin treated with the 1064-nm and 1320nm Nd:YAG lasers. <em>Exp Dermatol. 2005; 14: 876-882<\\/em><\\/p><p>Lee MC Combination 532-nm and 1064-nm lasers for noninvasive skin rejuvenation and toning. <em>Arch Dermatol. 2003;139: 1265-1276.<\\/em><\\/p>\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Helvetica\",\"_animation\":\"fadeInUp\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"0383e91\",\"elType\":\"section\",\"settings\":{\"structure\":\"20\"},\"elements\":[{\"id\":\"5435e05\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"173f65d\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\/\\/offwithmytattoo.com\\/wp-content\\/uploads\\/2019\\/07\\/Vascular-reduction-with-laser.jpg\",\"id\":198},\"_animation\":\"fadeIn\",\"link_to\":\"file\"},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"728ac72\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><strong>Image: shows improvement in the vascular changes on the cheeks after use of picosecond laser<\\/strong><\\/p>\",\"align\":\"center\",\"text_color\":\"#000000\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"69ee567\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"4e977de\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\/\\/offwithmytattoo.com\\/wp-content\\/uploads\\/2019\\/07\\/Vascular-lesion-removal-picosecond.jpg\",\"id\":197},\"_animation\":\"fadeIn\",\"link_to\":\"file\"},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"2d2fced\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><strong>Image: shows improvement in the vascular lip after use of picosecond 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fa-long-arrow-alt-right\",\"library\":\"fa-solid\"},\"_id\":\"330f415\",\"link\":{\"url\":\"\",\"is_external\":\"\",\"nofollow\":\"\"}},{\"text\":\"There is minimal discomfort during treatment and no discomfort after treatment. \",\"selected_icon\":{\"value\":\"fas fa-long-arrow-alt-right\",\"library\":\"fa-solid\"},\"_id\":\"003469e\",\"link\":{\"url\":\"\",\"is_external\":\"\",\"nofollow\":\"\"}},{\"text\":\"You may resume the use of moisturizers, sunscreen and makeup immediately after treatment as there is no break in the skin with these treatments. \",\"selected_icon\":{\"value\":\"fas fa-long-arrow-alt-right\",\"library\":\"fa-solid\"},\"_id\":\"9bd1797\",\"link\":{\"url\":\"\",\"is_external\":\"\",\"nofollow\":\"\"}},{\"text\":\"Resume work and leisure activities.\",\"selected_icon\":{\"value\":\"fas fa-long-arrow-alt-right\",\"library\":\"fa-solid\"},\"_id\":\"95a7bb8\",\"link\":{\"url\":\"\",\"is_external\":\"\",\"nofollow\":\"\"}},{\"text\":\"No need for camouflage makeup \",\"selected_icon\":{\"value\":\"fas fa-long-arrow-alt-right\",\"library\":\"fa-solid\"},\"_id\":\"19fd5ba\",\"link\":{\"url\":\"\",\"is_external\":\"\",\"nofollow\":\"\"}}],\"divider\":\"yes\",\"icon_color\":\"#585e83\",\"icon_size\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"text_color\":\"#000000\",\"icon_typography_typography\":\"custom\",\"icon_typography_font_family\":\"Helvetica\",\"icon_typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"icon_typography_font_weight\":\"400\",\"_animation\":\"fadeInUp\"},\"elements\":[],\"widgetType\":\"icon-list\"},{\"id\":\"2aec8ee\",\"elType\":\"widget\",\"settings\":{\"title\":\"The result of this treatment is a brighter, healthier, younger-looking skin\\u2014with virtually no downtime. 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RF\",\"align\":\"left\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Crimson Text\",\"typography_font_size\":{\"unit\":\"px\",\"size\":35,\"sizes\":[]},\"typography_font_style\":\"italic\",\"_animation\":\"fadeInUp\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"d221c62\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><strong>Patient Concerns:<\\/strong> \\u201cI have crepy, chicken skin on my neck and jawline which I don\\u2019t like but I don\\u2019t want a facelift just yet. I see big pores, loose skin, wrinkles. I know the neck bands would need a facelift but can you improve my neck skin?\\u201d.<\\/p><p><strong>Findings on Examination<\\/strong>: Patient is aged 56 with Fitzpatrick type II. She has a remote history of acne vulgarism in teenage years and young adulthood but no attacks since the early 30\\u2019s. She has a type II neck with neck bands, lax skin, jowls, loss of definition of the jawline, minimal submittal fat, good chin projection and prominent platysmas bands which are currently camouflaged by the lax skin. Skin shows loss of collagen and elastin with evidence of solar elastosis, horizontal and vertical rhytids and central and lateral neck skin laxity and redundancy.<\\/p>\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Helvetica\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"_animation\":\"fadeInUp\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"9c060fc\",\"elType\":\"section\",\"settings\":{\"section_parallax_elements\":[]},\"elements\":[{\"id\":\"0cff2ff\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"0e2d66a\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\/\\/offwithmytattoo.com\\/wp-content\\/uploads\\/2019\\/07\\/Untitled-1.png\",\"id\":209},\"_animation\":\"fadeIn\",\"link_to\":\"file\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"157f5a8\",\"elType\":\"section\",\"settings\":{\"structure\":\"20\",\"padding\":{\"unit\":\"px\",\"top\":\"50\",\"right\":\"0\",\"bottom\":\"20\",\"left\":\"0\",\"isLinked\":false},\"section_parallax_elements\":[]},\"elements\":[{\"id\":\"f1757be\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":17.078},\"elements\":[{\"id\":\"25fbf9d\",\"elType\":\"widget\",\"settings\":{\"title\":\"Options: \",\"align\":\"left\",\"title_color\":\"#ffffff\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Crimson Text\",\"typography_font_size\":{\"unit\":\"px\",\"size\":35,\"sizes\":[]},\"_padding\":{\"unit\":\"px\",\"top\":\"15\",\"right\":\"15\",\"bottom\":\"15\",\"left\":\"15\",\"isLinked\":true},\"_animation\":\"fadeInUp\",\"_background_background\":\"classic\",\"_background_color\":\"#585e83\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"40\",\"right\":\"0\",\"bottom\":\"40\",\"left\":\"0\",\"isLinked\":false},\"align_mobile\":\"left\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"150\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"15\",\"right\":\"15\",\"bottom\":\"15\",\"left\":\"38\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":true},{\"id\":\"d21420c\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":82.922},\"elements\":[],\"isInner\":true}],\"isInner\":true},{\"id\":\"45e0d76\",\"elType\":\"section\",\"settings\":{\"section_parallax_elements\":[]},\"elements\":[{\"id\":\"ad59832\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"8f62579\",\"elType\":\"widget\",\"settings\":{\"icon_list\":[{\"text\":\" A properly performed cervico-facial rhytidectomy (facelift which means facelift and necklift in common parlance) would give her correction of most of these changes. We would improve the skin with a combination of skin lasers. \",\"selected_icon\":{\"value\":\"fas fa-long-arrow-alt-right\",\"library\":\"fa-solid\"},\"_id\":\"330f415\",\"link\":{\"url\":\"\",\"is_external\":\"\",\"nofollow\":\"\"}},{\"text\":\"Fractionated CO2 laser will give her a moderate improvement but carries the risk of giving her a \\u201cmottled skin\\u201d appearance as the neck skin has relatively few sebaceous oil glands (compared to the face) and the laser has to be used very conservatively. If she decides to do this, she would need two or three treatments about six months apart. \",\"selected_icon\":{\"value\":\"fas fa-long-arrow-alt-right\",\"library\":\"fa-solid\"},\"_id\":\"003469e\",\"link\":{\"url\":\"\",\"is_external\":\"\",\"nofollow\":\"\"}},{\"text\":\"High-frequency Ultrasound: will give her some improvement in her jowls and her jawline but will not show much improvement in the neck skin. \",\"selected_icon\":{\"value\":\"fas fa-long-arrow-alt-right\",\"library\":\"fa-solid\"},\"_id\":\"9bd1797\",\"link\":{\"url\":\"\",\"is_external\":\"\",\"nofollow\":\"\"}},{\"text\":\"MicropulsedNd:Yag 1064 laser (micropulsed at 650 microseconds, which is the same as 0.65 nanoseconds) will give her a reasonable skin tightening but make only a moderate difference to the actual skin surface.\",\"selected_icon\":{\"value\":\"fas fa-long-arrow-alt-right\",\"library\":\"fa-solid\"},\"_id\":\"95a7bb8\",\"link\":{\"url\":\"\",\"is_external\":\"\",\"nofollow\":\"\"}},{\"text\":\"Transcutaneous delivery of radiofrequency (needle RF) has the advantage of allowing us to treat the skin at the epidermis, the dermis and the junctional levels by modifying the delivery of the energy between 0.5 mm and 3.5 mm deep into the skin with variable energy deliveries. This has the advantage of obtaining the benefits of skin needling (mild improvement in skin), together with the effects of RF energy deeper (skin tightening). \",\"selected_icon\":{\"value\":\"fas fa-long-arrow-alt-right\",\"library\":\"fa-solid\"},\"_id\":\"19fd5ba\",\"link\":{\"url\":\"\",\"is_external\":\"\",\"nofollow\":\"\"}}],\"divider\":\"yes\",\"icon_color\":\"#585e83\",\"icon_size\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"text_color\":\"#000000\",\"icon_typography_typography\":\"custom\",\"icon_typography_font_family\":\"Helvetica\",\"icon_typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"icon_typography_font_weight\":\"400\",\"_animation\":\"fadeInUp\"},\"elements\":[],\"widgetType\":\"icon-list\"},{\"id\":\"74ed66e\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><strong>Patient decision and treatment:<\\/strong> The patient would have loved to have a facelift but decided to proceed with the needle radiofrequency. Five treatments were administered with energy delivered at different depths of the neck and jawline skin and deeper tissues. Topical anesthetic and the Zimmer cooler were used for anesthesia. The level of discomfort was level 3 - 4 out of 10. Anything below 10 is considered reasonable in outpatient laser, high-intensity ultrasound and RF treatments.<\\/p>\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Helvetica\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"_animation\":\"fadeInUp\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"052cde3\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><strong>Post-treatment care:<\\/strong> Mild redness is present for about 24 hours.<\\/p>\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Helvetica\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"_animation\":\"fadeInUp\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"71f8796\",\"elType\":\"widget\",\"settings\":{\"icon_list\":[{\"text\":\"No glycolic acid or lactic acid creams on the face for two days\",\"selected_icon\":{\"value\":\"fas fa-long-arrow-alt-right\",\"library\":\"fa-solid\"},\"_id\":\"330f415\",\"link\":{\"url\":\"\",\"is_external\":\"\",\"nofollow\":\"\"}},{\"text\":\"Moisterize with regular skin moisturizer twice a day\",\"selected_icon\":{\"value\":\"fas fa-long-arrow-alt-right\",\"library\":\"fa-solid\"},\"_id\":\"114292d\",\"link\":{\"url\":\"\",\"is_external\":\"\",\"nofollow\":\"\"}},{\"text\":\"Resume normal activities\",\"selected_icon\":{\"value\":\"fas fa-long-arrow-alt-right\",\"library\":\"fa-solid\"},\"_id\":\"645cc87\",\"link\":{\"url\":\"\",\"is_external\":\"\",\"nofollow\":\"\"}},{\"text\":\"Makeup can be used by day three\",\"selected_icon\":{\"value\":\"fas fa-long-arrow-alt-right\",\"library\":\"fa-solid\"},\"_id\":\"5cff6e9\",\"link\":{\"url\":\"\",\"is_external\":\"\",\"nofollow\":\"\"}}],\"divider\":\"yes\",\"icon_color\":\"#585e83\",\"icon_size\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"text_color\":\"#000000\",\"icon_typography_typography\":\"custom\",\"icon_typography_font_family\":\"Helvetica\",\"icon_typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"icon_typography_font_weight\":\"400\",\"_animation\":\"fadeInUp\",\"divider_width\":{\"unit\":\"%\",\"size\":100,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"icon-list\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"3284c99\",\"elType\":\"section\",\"settings\":{\"structure\":\"20\",\"section_parallax_elements\":[]},\"elements\":[{\"id\":\"c58315b\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":79.961},\"elements\":[{\"id\":\"b566cbd\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><strong>Results:<\\/strong> An improvement is seen in the following:<\\/p>\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Helvetica\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"_animation\":\"fadeInUp\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"f76f7b1\",\"elType\":\"widget\",\"settings\":{\"icon_list\":[{\"text\":\"Skin laxity\",\"selected_icon\":{\"value\":\"fas fa-long-arrow-alt-right\",\"library\":\"fa-solid\"},\"_id\":\"330f415\",\"link\":{\"url\":\"\",\"is_external\":\"\",\"nofollow\":\"\"}},{\"text\":\"Pore size\",\"selected_icon\":{\"value\":\"fas fa-long-arrow-alt-right\",\"library\":\"fa-solid\"},\"_id\":\"114292d\",\"link\":{\"url\":\"\",\"is_external\":\"\",\"nofollow\":\"\"}},{\"text\":\"Tightening of the jowl\",\"selected_icon\":{\"value\":\"fas fa-long-arrow-alt-right\",\"library\":\"fa-solid\"},\"_id\":\"645cc87\",\"link\":{\"url\":\"\",\"is_external\":\"\",\"nofollow\":\"\"}},{\"text\":\"Firmer jawline\",\"selected_icon\":{\"value\":\"fas fa-long-arrow-alt-right\",\"library\":\"fa-solid\"},\"_id\":\"5cff6e9\",\"link\":{\"url\":\"\",\"is_external\":\"\",\"nofollow\":\"\"}},{\"text\":\"Texture improvement\",\"selected_icon\":{\"value\":\"fas fa-long-arrow-alt-right\",\"library\":\"fa-solid\"},\"_id\":\"f8dcc78\",\"link\":{\"url\":\"\",\"is_external\":\"\",\"nofollow\":\"\"}}],\"divider\":\"yes\",\"icon_color\":\"#585e83\",\"icon_size\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"text_color\":\"#000000\",\"icon_typography_typography\":\"custom\",\"icon_typography_font_family\":\"Helvetica\",\"icon_typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"icon_typography_font_weight\":\"400\",\"_animation\":\"fadeInUp\",\"divider_width\":{\"unit\":\"%\",\"size\":100,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"icon-list\"},{\"id\":\"45e1d3f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"No improvement is expected in neck bands which are caused by the laxity of the platysma muscle. These can be improved partially with botox injections or more permanently with a neck and facelift. \",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Helvetica\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"_animation\":\"fadeInUp\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"78e1051\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":20.039},\"elements\":[],\"isInner\":true}],\"isInner\":true},{\"id\":\"7c627d3\",\"elType\":\"section\",\"settings\":{\"section_parallax_elements\":[]},\"elements\":[{\"id\":\"68becd6\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"1e8eb5a\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><strong>Number of treatments:<\\/strong> Ideally five treatments done monthly and maintenance with two treatments every year if they want to maintain the 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These lesions worsen slowly and spontaneous recovery is rare and slow.<\\/p><p>Treatment with the picosecond laser over four to five treatments will give a mild purpura-like response and excellent improvement in the appearance of the lesions.<\\/p>\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Helvetica\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"_animation\":\"fadeInUp\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"0ffadf9\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":30},\"elements\":[{\"id\":\"9612e27\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\/\\/offwithmytattoo.com\\/wp-content\\/uploads\\/2019\\/07\\/Porokeratosis-example-1.jpg\",\"id\":176},\"link_to\":\"file\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"0ad251a\",\"elType\":\"section\",\"settings\":{\"padding\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"20\",\"left\":\"0\",\"isLinked\":false},\"section_parallax_elements\":[]},\"elements\":[{\"id\":\"19887be\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"5a0cac9\",\"elType\":\"widget\",\"settings\":{\"title\":\"Nevus of Ota\",\"align\":\"center\",\"title_color\":\"#ffffff\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Crimson Text\",\"typography_font_size\":{\"unit\":\"px\",\"size\":35,\"sizes\":[]},\"_padding\":{\"unit\":\"px\",\"top\":\"015\",\"right\":\"015\",\"bottom\":\"015\",\"left\":\"015\",\"isLinked\":true},\"_animation\":\"fadeInUp\",\"_background_background\":\"classic\",\"_background_color\":\"#585e83\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"4db8acc\",\"elType\":\"section\",\"settings\":{\"structure\":\"20\",\"padding\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"20\",\"left\":\"0\",\"isLinked\":false},\"section_parallax_elements\":[]},\"elements\":[{\"id\":\"d9a46d2\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":69},\"elements\":[{\"id\":\"6fa1dfb\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Nevus of Ota is also called mole palate fuscocaeruleus. It is more common in females and has two peaks: infance and in adolescence.<\\/p><p>4 to 6 treatments with the picosecond laser gives a purpural response after each treatment with gradual but defined improvement in the skin color.<\\/p>\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Helvetica\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"_animation\":\"fadeInUp\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"99f82b3\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":31},\"elements\":[{\"id\":\"4f32757\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\/\\/offwithmytattoo.com\\/wp-content\\/uploads\\/2019\\/07\\/Nevus-of-Ota-child.jpg\",\"id\":174},\"link_to\":\"file\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"3966086\",\"elType\":\"section\",\"settings\":{\"padding\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"20\",\"left\":\"0\",\"isLinked\":false},\"section_parallax_elements\":[]},\"elements\":[{\"id\":\"2d60d24\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"9be00f1\",\"elType\":\"widget\",\"settings\":{\"title\":\"Pigmentary Moles\",\"align\":\"center\",\"title_color\":\"#ffffff\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Crimson Text\",\"typography_font_size\":{\"unit\":\"px\",\"size\":35,\"sizes\":[]},\"_padding\":{\"unit\":\"px\",\"top\":\"015\",\"right\":\"015\",\"bottom\":\"015\",\"left\":\"015\",\"isLinked\":true},\"_animation\":\"fadeInUp\",\"_background_background\":\"classic\",\"_background_color\":\"#585e83\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"2cb6a9f\",\"elType\":\"section\",\"settings\":{\"structure\":\"20\",\"padding\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"20\",\"left\":\"0\",\"isLinked\":false},\"section_parallax_elements\":[]},\"elements\":[{\"id\":\"2e39e28\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":70},\"elements\":[{\"id\":\"5d28908\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>These are often familial and appear after age of two years: they affect every part of the body.<\\/p><p>The lesions are slightly raised macules although sometimes they may be pedicled or papillomatous. The surface is smooth but hair may grow out of these moles. Although solitary moles may be seen, they are much more commonly multiple.<\\/p><p>The color of these lesions can be brown, blue-black or black. Some even tend to be non-pigmented (skin-colored).<\\/p><p>Histopathologically, these are divided into borderline nevi, mixed nevi and intradermal nevi.<\\/p><p>Treatment with the picosecond laser is administered using the 1064nm wavelength: two to three treatments may be needed although a dramatic improvement is seen even after the first treatment.<\\/p>\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Helvetica\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"_animation\":\"fadeInUp\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"17a1bcf\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":30},\"elements\":[{\"id\":\"fdff422\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\/\\/offwithmytattoo.com\\/wp-content\\/uploads\\/2019\\/07\\/Moles-immediately-after-laser-treatment.jpg\",\"id\":170},\"link_to\":\"file\"},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"c34e376\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<strong>Appearance of moles at the end of treatment with the picosecond laser<\\/strong>\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Helvetica\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"_animation\":\"fadeInUp\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"ed6b87c\",\"elType\":\"section\",\"settings\":{\"padding\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"20\",\"left\":\"0\",\"isLinked\":false},\"section_parallax_elements\":[]},\"elements\":[{\"id\":\"144a403\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"46e8cd7\",\"elType\":\"widget\",\"settings\":{\"title\":\"Caf\\u00e9 au Lait(\\u201cCoffee Spot\\u201d)\",\"align\":\"center\",\"title_color\":\"#ffffff\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Crimson Text\",\"typography_font_size\":{\"unit\":\"px\",\"size\":35,\"sizes\":[]},\"_padding\":{\"unit\":\"px\",\"top\":\"015\",\"right\":\"015\",\"bottom\":\"015\",\"left\":\"015\",\"isLinked\":true},\"_animation\":\"fadeInUp\",\"_background_background\":\"classic\",\"_background_color\":\"#585e83\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"8b4a25b\",\"elType\":\"section\",\"settings\":{\"structure\":\"20\",\"section_parallax_elements\":[]},\"elements\":[{\"id\":\"a5bbf2d\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":69},\"elements\":[{\"id\":\"e65f3ed\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>These flat, light brown, uniform pigmented spots or patches are often also called milk coffee spots. They may be a sign of neurofibromatosis and other congenital melanotic conditions. They usually appear in the first three years of life but growth may be seen at any age.<\\/p><p>4 to 6 treatments with the picosecond laser gives a purpural response after each treatment with gradual but defined improvement in the skin color.<\\/p><p>Treatment with the picosecond laser is administered with the 532nm wavelength and sometimes the 1064nm wavelength. Between four and six treatments are usually required every 30 \\u2013 35 days.<\\/p>\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Helvetica\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"_animation\":\"fadeInUp\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"2e317d7\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":31},\"elements\":[{\"id\":\"207611d\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\/\\/offwithmytattoo.com\\/wp-content\\/uploads\\/2019\\/07\\/Caf\\u00e9-au-Lait-spot-2.jpg\",\"id\":152},\"link_to\":\"file\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"9eef941\",\"elType\":\"section\",\"settings\":{\"padding\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"20\",\"left\":\"0\",\"isLinked\":false},\"section_parallax_elements\":[]},\"elements\":[{\"id\":\"74eaa39\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"9f34a6e\",\"elType\":\"widget\",\"settings\":{\"title\":\"Brown-green nevus\",\"align\":\"center\",\"title_color\":\"#ffffff\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Crimson Text\",\"typography_font_size\":{\"unit\":\"px\",\"size\":35,\"sizes\":[]},\"_padding\":{\"unit\":\"px\",\"top\":\"015\",\"right\":\"015\",\"bottom\":\"015\",\"left\":\"015\",\"isLinked\":true},\"_animation\":\"fadeInUp\",\"_background_background\":\"classic\",\"_background_color\":\"#585e83\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"c95efea\",\"elType\":\"section\",\"settings\":{\"structure\":\"20\",\"section_parallax_elements\":[]},\"elements\":[{\"id\":\"5d726d2\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":69},\"elements\":[{\"id\":\"5701958\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Brown-green nevus is a congenital non-hereditary skin pigmentation which occurs often over the zygoma (cheek bone), therefore acquiring the moniker \\u201czygomatic mottle\\u201d. The pigment is present in the dermal layer. It occurs more commonly in women between the ages of 16 and 40 years, often with patients having a positive family history.<\\/p><p>Clinically, gray to black spots are seen, mostly over the zygoma with the lesions being 1 \\u2013 5 mm in diameter. Patients do not present with any other symptoms.<\\/p><p>4 to 6 treatments with the picosecond laser using the 1064nm wavelength gives a purpural response after each treatment with gradual but defined improvement in the skin color. The appearance after the first treatment may look like there is subcutaneous bruising which is a good response to the treatment.<\\/p>\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Helvetica\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"_animation\":\"fadeInUp\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"b2546f7\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":31},\"elements\":[{\"id\":\"5c45077\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\/\\/offwithmytattoo.com\\/wp-content\\/uploads\\/2019\\/07\\/Brown-green-nevus-example.jpg\",\"id\":150},\"link_to\":\"file\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"6021b37\",\"elType\":\"section\",\"settings\":{\"padding\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"20\",\"left\":\"0\",\"isLinked\":false},\"section_parallax_elements\":[]},\"elements\":[{\"id\":\"c1609f1\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"2d1dfb1\",\"elType\":\"widget\",\"settings\":{\"title\":\"Chloasma (Melasma)\",\"align\":\"center\",\"title_color\":\"#ffffff\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Crimson Text\",\"typography_font_size\":{\"unit\":\"px\",\"size\":35,\"sizes\":[]},\"_padding\":{\"unit\":\"px\",\"top\":\"015\",\"right\":\"015\",\"bottom\":\"015\",\"left\":\"015\",\"isLinked\":true},\"_animation\":\"fadeInUp\",\"_background_background\":\"classic\",\"_background_color\":\"#585e83\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"21a391a\",\"elType\":\"section\",\"settings\":{\"section_parallax_elements\":[]},\"elements\":[{\"id\":\"08df7be\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"5cd82ae\",\"elType\":\"widget\",\"settings\":{\"editor\":\"Chloasma (or melasma) is often called \\u201cliver spots\\u201d, pregnancy spots, or butterfly spots: yellowish-brown pigmentation is seen on the face with a butteryfly-type distribution on the cheeks (zygoma). Women are more often affected and associated with high estrogen levels in the blood. Because of this, this condition is seen during pregnancy, when taking oral contraceptives. Melasma is very susceptible to sun exposure or if local inflammation is induced (trauma, sun exposure, irritation, aggressive peels or aggressive lasers which generate heat).\\n\\nTraditional treatments with intense pulsed light (IPL) give unpredictable results because IPL treatments generate local heat at the site of the treatments. Similarly, irritation caused by chemical peels can actually make melasma worse.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Helvetica\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"_animation\":\"fadeInUp\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"76b8881\",\"elType\":\"section\",\"settings\":{\"gap\":\"no\",\"structure\":\"30\",\"section_parallax_elements\":[]},\"elements\":[{\"id\":\"a338d25\",\"elType\":\"column\",\"settings\":{\"_column_size\":33,\"_inline_size\":null},\"elements\":[{\"id\":\"01e045e\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\/\\/offwithmytattoo.com\\/wp-content\\/uploads\\/2019\\/07\\/Melasma-example-1.jpg\",\"id\":168},\"image_size\":\"custom\",\"image_custom_dimension\":{\"width\":\"353\",\"height\":\"192\"},\"link_to\":\"file\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"1c9716a\",\"elType\":\"column\",\"settings\":{\"_column_size\":33,\"_inline_size\":null},\"elements\":[{\"id\":\"8f9a9d1\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\/\\/offwithmytattoo.com\\/wp-content\\/uploads\\/2019\\/07\\/Melasma-example-2.jpg\",\"id\":169},\"image_size\":\"custom\",\"image_custom_dimension\":{\"width\":\"353\",\"height\":\"194\"},\"link_to\":\"file\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"ed834c7\",\"elType\":\"column\",\"settings\":{\"_column_size\":33,\"_inline_size\":null},\"elements\":[{\"id\":\"8388917\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\/\\/offwithmytattoo.com\\/wp-content\\/uploads\\/2019\\/07\\/Melasma-before-and-after-1.jpg\",\"id\":166},\"link_to\":\"file\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"0eae167\",\"elType\":\"section\",\"settings\":{\"section_parallax_elements\":[]},\"elements\":[{\"id\":\"f5373f6\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"11548fe\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Traditional treatments with intense pulsed light (IPL) give unpredictable results because IPL treatments generate local heat at the site of the treatments. Similarly, irritation caused by chemical peels can actually make melasma worse.<\\/p><p>Using a combination of treatment parameters with the 1064nm wavelength and different delivery modes (carbon peel, double mode, etc), 4 to 6 treatments with the picosecond laser give good results. However, further maintenance treatments together with the use of appropriate topical pigment modulators is necessary. This condition requires great care and expertise on the part of the surgeon but yields very satisfying results.<\\/p>\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Helvetica\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"_animation\":\"fadeInUp\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"fe974aa\",\"elType\":\"section\",\"settings\":{\"padding\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"20\",\"left\":\"0\",\"isLinked\":false},\"section_parallax_elements\":[]},\"elements\":[{\"id\":\"16803ea\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"6942810\",\"elType\":\"widget\",\"settings\":{\"title\":\"Seborrheic Keratosis (age-related plaques)\",\"align\":\"center\",\"title_color\":\"#ffffff\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Crimson Text\",\"typography_font_size\":{\"unit\":\"px\",\"size\":35,\"sizes\":[]},\"_padding\":{\"unit\":\"px\",\"top\":\"015\",\"right\":\"015\",\"bottom\":\"015\",\"left\":\"015\",\"isLinked\":true},\"_animation\":\"fadeInUp\",\"_background_background\":\"classic\",\"_background_color\":\"#585e83\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"9174850\",\"elType\":\"section\",\"settings\":{\"section_parallax_elements\":[]},\"elements\":[{\"id\":\"7d5e6f2\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"4d218b4\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>These rough moderately raised, sometimes rough plaques of pigmentation are usually seen with increasing age and may be found on the face, the back, neck, chest and upper limbs. They begin to appear after the age of 35 years and can increase dramatically in some families with advancing age.<\\/p><p>Traditional treatments with intense pulsed light (IPL) give unpredictable results because IPL treatments generate local heat at the site of the treatments. Similarly, irritation caused by chemical peels can actually make melasma worse.<\\/p><p>Using a combination of treatment parameters with the 1064nm wavelength and 532nm wavelength yields nice results after two to three treatments. Over time, new lesions may appear, of course and require further treatments.<\\/p>\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Helvetica\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"_animation\":\"fadeInUp\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"95599b4\",\"elType\":\"section\",\"settings\":{\"structure\":\"30\",\"section_parallax_elements\":[]},\"elements\":[{\"id\":\"7717fb5\",\"elType\":\"column\",\"settings\":{\"_column_size\":33,\"_inline_size\":null},\"elements\":[{\"id\":\"e25aeb2\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\/\\/offwithmytattoo.com\\/wp-content\\/uploads\\/2019\\/07\\/Seborrheic-keratosis-example-1a.jpg\",\"id\":179},\"title_text\":\"Seborrheic keratoses in an adult\",\"description_text\":\"\",\"image_size\":{\"unit\":\"%\",\"size\":100,\"sizes\":[]},\"title_color\":\"#000000\",\"title_typography_typography\":\"custom\",\"title_typography_font_family\":\"Helvetica\",\"title_typography_font_size\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]},\"title_typography_font_weight\":\"600\",\"hover_animation\":\"grow\"},\"elements\":[],\"widgetType\":\"image-box\"}],\"isInner\":true},{\"id\":\"5c685e0\",\"elType\":\"column\",\"settings\":{\"_column_size\":33,\"_inline_size\":null},\"elements\":[{\"id\":\"1fe3755\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\/\\/offwithmytattoo.com\\/wp-content\\/uploads\\/2019\\/07\\/Seborrheic-keratosis-example-2.jpg\",\"id\":145},\"thumbnail_size\":\"custom\",\"thumbnail_custom_dimension\":{\"width\":\"353\",\"height\":\"393\"},\"title_text\":\"Seborrheic keratoses on arms and hands\",\"description_text\":\"\",\"image_size\":{\"unit\":\"%\",\"size\":100,\"sizes\":[]},\"title_color\":\"#000000\",\"title_typography_typography\":\"custom\",\"title_typography_font_family\":\"Helvetica\",\"title_typography_font_size\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]},\"title_typography_font_weight\":\"600\",\"hover_animation\":\"grow\"},\"elements\":[],\"widgetType\":\"image-box\"}],\"isInner\":true},{\"id\":\"29b7c59\",\"elType\":\"column\",\"settings\":{\"_column_size\":33,\"_inline_size\":null},\"elements\":[{\"id\":\"6925768\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\/\\/offwithmytattoo.com\\/wp-content\\/uploads\\/2019\\/07\\/Seborrheic-keratosis-at-end-of-laser-treatment.jpg\",\"id\":144},\"thumbnail_size\":\"custom\",\"thumbnail_custom_dimension\":{\"width\":\"353\",\"height\":\"393\"},\"title_text\":\"Seborrheic keratoses respond to picosecond laser treatment\",\"description_text\":\"\",\"image_size\":{\"unit\":\"%\",\"size\":100,\"sizes\":[]},\"title_color\":\"#000000\",\"title_typography_typography\":\"custom\",\"title_typography_font_family\":\"Helvetica\",\"title_typography_font_size\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]},\"title_typography_font_weight\":\"600\",\"hover_animation\":\"grow\"},\"elements\":[],\"widgetType\":\"image-box\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"7318554\",\"elType\":\"section\",\"settings\":{\"padding\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"20\",\"left\":\"0\",\"isLinked\":false},\"section_parallax_elements\":[]},\"elements\":[{\"id\":\"fd8f7b0\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"93b1ba3\",\"elType\":\"widget\",\"settings\":{\"title\":\"Freckles\",\"align\":\"center\",\"title_color\":\"#ffffff\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Crimson Text\",\"typography_font_size\":{\"unit\":\"px\",\"size\":35,\"sizes\":[]},\"_padding\":{\"unit\":\"px\",\"top\":\"015\",\"right\":\"015\",\"bottom\":\"015\",\"left\":\"015\",\"isLinked\":true},\"_animation\":\"fadeInUp\",\"_background_background\":\"classic\",\"_background_color\":\"#585e83\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"2adc3cc\",\"elType\":\"section\",\"settings\":{\"structure\":\"20\",\"padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"20\",\"left\":\"0\",\"isLinked\":false},\"section_parallax_elements\":[]},\"elements\":[{\"id\":\"1bd52bd\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":70},\"elements\":[{\"id\":\"a2acc32\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Freckles appear in childhood on the forehead, nose, cheek and can affect the neck, shoulder and back of the hand. Freckles in childhood are considered to be attractive. They worsen with sun exposure.<\\/p><p>With age, many of these coalesce leading to a less attractive appearance and can sometimes give a diffuse hyperpigmentation.<\\/p><p>Using a single mode treatment parameter with the 1064nm wavelength, four to five treatments give an excellent result. Freckles anywhere on the body can safely be treated with the picosecond laser.<\\/p>\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Helvetica\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"_animation\":\"fadeInUp\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"8c154d8\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":30},\"elements\":[{\"id\":\"b4e741b\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\/\\/offwithmytattoo.com\\/wp-content\\/uploads\\/2019\\/07\\/Freckles-example-1.jpg\",\"id\":162},\"link_to\":\"file\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"86db316\",\"elType\":\"section\",\"settings\":{\"section_parallax_elements\":[]},\"elements\":[{\"id\":\"a265ebc\",\"elType\":\"column\",\"settings\":{\"_column_size\":100},\"elements\":[],\"isInner\":false}],\"isInner\":false},{\"id\":\"715ee46\",\"elType\":\"section\",\"settings\":{\"background_background\":\"classic\",\"background_image\":{\"url\":\"https:\\/\\/offwithmytattoo.com\\/wp-content\\/uploads\\/2019\\/07\\/bokeh-553439_1920.jpg\",\"id\":119},\"section_parallax_elements\":[]},\"elements\":[{\"id\":\"17968c0\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"794facc\",\"elType\":\"section\",\"settings\":{\"padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"75\",\"bottom\":\"0\",\"left\":\"75\",\"isLinked\":false},\"padding_tablet\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"50\",\"bottom\":\"0\",\"left\":\"50\",\"isLinked\":false},\"padding_mobile\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"05\",\"bottom\":\"0\",\"left\":\"05\",\"isLinked\":false},\"background_background\":\"classic\",\"background_image\":{\"url\":\"https:\\/\\/offwithmytattoo.com\\/wp-content\\/uploads\\/2019\\/07\\/bokeh-553439_1920.jpg\",\"id\":119},\"section_parallax_elements\":[]},\"elements\":[{\"id\":\"56bb7bc\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"1d1f979\",\"elType\":\"widget\",\"settings\":{\"title\":\"Advanced treatments with the Picosecond Laser\",\"title_color\":\"#ffffff\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Crimson Text\",\"typography_font_size\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"align\":\"left\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":33,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"_padding\":{\"unit\":\"px\",\"top\":\"15\",\"right\":\"20\",\"bottom\":\"15\",\"left\":\"95\",\"isLinked\":false},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"015\",\"right\":\"20\",\"bottom\":\"15\",\"left\":\"50\",\"isLinked\":false},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"015\",\"right\":\"20\",\"bottom\":\"15\",\"left\":\"21\",\"isLinked\":false},\"_animation\":\"fadeInDown\",\"_background_background\":\"classic\",\"_background_color\":\"#585e83\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"40\",\"right\":\"0\",\"bottom\":\"40\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"a85a2f1\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\">Focused treatments with the PicoSeconds laser activate your body\\u2019s natural skin cell processes for healthy, more youthful-looking skin. Only Focused treatments lighten unwanted pigment AND uniquely stimulate the production of new collagen and elastin\\u2014keys to younger-looking skin\\u2014without the pain or downtime of other laser treatments. The latest and most advanced lasers in Salt Lake City, St. George, Provo, Orem, Layton, Utah.\\u00a0<\\/span><\\/p><ul><li><a href=\\\"https:\\/\\/offwithmytattoo.com\\/skin-rejuvenation-using-picosecond-laser\\/\\\">Skin Rejuvenation<\\/a><\\/li><li><a href=\\\"https:\\/\\/offwithmytattoo.com\\/neck-skin\\/\\\">Skin Tightening<\\/a><\\/li><li><a href=\\\"https:\\/\\/offwithmytattoo.com\\/hollywood-carbon-peel\\/\\\">Hollywood Laser Peel<\\/a><\\/li><li><a href=\\\"https:\\/\\/offwithmytattoo.com\\/tattoos-removal-using-picosecond-laser\\/\\\">Tattoo Removal<\\/a><\\/li><li><a href=\\\"https:\\/\\/offwithmytattoo.com\\/acne-scars\\/\\\">Acne Scar Treatment<\\/a><\\/li><li><a href=\\\"https:\\/\\/offwithmytattoo.com\\/eyebrow-tattoo-removal\\/\\\">Eyebrow and eyelid tattoo removal\\u00a0<\\/a><\\/li><\\/ul><p><span style=\\\"color: #000000;\\\">Improving the texture, tone, color and pores of the skin are important as healthy, youthful skin goes with beautiful faces which can be created with advanced <a style=\\\"color: #000000;\\\" href=\\\"https:\\/\\/englishsurgeon.com\\/facelift-necklift-salt-lake-city-saint-george-2\\/\\\">facelift<\\/a> and <a style=\\\"color: #000000;\\\" href=\\\"https:\\/\\/www.patelplasticsurgery.com\\/necklift.html\\\">necklift<\\/a> techniques.\\u00a0<\\/span><\\/p><p><span style=\\\"color: #000000;\\\">For the top two-thirds of the face, improvement is achieved in the forehead, brows, frown lines, upper eyelids, lower eyelids, malar festoons, malar grooves and cheeks with <span style=\\\"color: #3366ff;\\\"><u>the <a style=\\\"color: #3366ff;\\\" href=\\\"https:\\/\\/www.patelplasticsurgery.com\\/mid-facelift-surgery-utah.html\\\">Hammock Lift<\\/a><\\/u>.<\\/span> Whereas some patients choose to improve the forehead and brows (with an endoscopic brow lift) or <span style=\\\"color: #3366ff;\\\"><a style=\\\"color: #3366ff;\\\" href=\\\"https:\\/\\/www.patelplasticsurgery.com\\/upper-blepharoplasty-surgery-utah.html\\\"><u>upper eyelids<\\/u><\\/a> (blepharoplasty upper eyelids), <a style=\\\"color: #3366ff;\\\" href=\\\"https:\\/\\/www.patelplasticsurgery.com\\/lower-blepharoplasty-surgery-utah.html\\\"><u>lower eyelids<\\/u> (blepharoplasty lower eyelids<\\/a>)<\\/span> and cheeks (cheek lifts with fat grafts), it is better to obtain harmony by performing the Hammock Lift and achieve a congruous and well-defined facial structure.\\u00a0<\\/span><\\/p><p><span style=\\\"color: #000000;\\\">The <span style=\\\"color: #0000ff;\\\"><a style=\\\"color: #0000ff;\\\" href=\\\"https:\\/\\/www.patelplasticsurgery.com\\/facelift-surgery-cost-before-after-utah.html\\\"><u>facelift and necklift<\\/u> <\\/a><\\/span>are reserved for the improvement of the lower face, jawline, the mouth and lips and the neck and when patients so choose, we perform the <a style=\\\"color: #000000;\\\" href=\\\"https:\\/\\/www.patelplasticsurgery.com\\/mid-facelift-surgery-utah.html\\\">Hammock Lift<\\/a> followed by the <a style=\\\"color: 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Tattoo\",\"align\":\"center\",\"title_color\":\"#ffffff\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Crimson Text\",\"typography_font_size\":{\"unit\":\"px\",\"size\":35,\"sizes\":[]},\"_padding\":{\"unit\":\"px\",\"top\":\"015\",\"right\":\"015\",\"bottom\":\"015\",\"left\":\"015\",\"isLinked\":true},\"_animation\":\"fadeInUp\",\"_background_background\":\"classic\",\"_background_color\":\"#585e83\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"5f3fba3\",\"elType\":\"section\",\"settings\":{\"structure\":\"20\",\"section_parallax_elements\":[]},\"elements\":[{\"id\":\"e23aa9a\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":69.99},\"elements\":[{\"id\":\"d016fa1\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Judiciously performed eyebrow tattoos are very pleasing (ling). However, if an over-aggressive or mal-positioned or poorly shaped brow tattoo can be distracting and attract attention of the undesireable kind.<\\/p><p>Depending upon the color and density of the particles, carefully performed picosecond tattoo laser remove of these brow tattoos gives excellent results. We have found that with the picosecond laser, unlike the more traditional tattoo lasers, we are now able to give patients an excellent improvement with four or five treatments (instead of seven to ten treatments). Once removed. Further and more aesthetically placed tattoo may be obtained a month after the last treatment.<\\/p>\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Helvetica\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"_animation\":\"fadeInUp\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"0c04d7c\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":30.01},\"elements\":[{\"id\":\"2419cbf\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\/\\/offwithmytattoo.com\\/wp-content\\/uploads\\/2019\\/07\\/Tattoo-eyebrow-before-and-after-3.jpg\",\"id\":191},\"link_to\":\"file\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"0c8981b\",\"elType\":\"section\",\"settings\":{\"section_parallax_elements\":[]},\"elements\":[{\"id\":\"efe4ade\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"7da4653\",\"elType\":\"widget\",\"settings\":{\"title\":\"Eyelid Tattoo\",\"align\":\"center\",\"title_color\":\"#ffffff\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Crimson Text\",\"typography_font_size\":{\"unit\":\"px\",\"size\":35,\"sizes\":[]},\"_padding\":{\"unit\":\"px\",\"top\":\"015\",\"right\":\"015\",\"bottom\":\"015\",\"left\":\"015\",\"isLinked\":true},\"_animation\":\"fadeInUp\",\"_background_background\":\"classic\",\"_background_color\":\"#585e83\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"724d7d9\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>We not infrequently see eyelid margin tattoos which \\u201cleak\\u201d to the surrounding skin giving an undesireable result. This can sometimes happen if the patient gets a hematoma after the tattoo placement. Pigment then settles in a fan-shaped manner and is always asymmetric between the two eyelids.<\\/p><p>Because the picosecond laser allows controlled treatment with very small spot sizes, treatment of these leaked areas may be performed safely with appropriate eye protection. We often mix the laser treatment with micro-needling with a chemical to allow egress of the carbon particles, especially if treatment is needed along the eyelid margin. Excellent improvement is obtained with four or five treatment with preservation of the 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