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Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1633827905;s:8:\"end_time\";i:1633827906;}i:24;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1634432706;s:8:\"end_time\";i:1634432706;}i:25;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1635037505;s:8:\"end_time\";i:1635037505;}i:26;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1635642305;s:8:\"end_time\";i:1635642305;}i:27;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1636247107;s:8:\"end_time\";i:1636247107;}i:28;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1636855506;s:8:\"end_time\";i:1636855507;}i:29;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1637460303;s:8:\"end_time\";i:1637460303;}i:30;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1638065106;s:8:\"end_time\";i:1638065106;}i:31;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1638669906;s:8:\"end_time\";i:1638669907;}i:32;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1639274707;s:8:\"end_time\";i:1639274708;}i:33;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1639879506;s:8:\"end_time\";i:1639879506;}i:34;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1640484306;s:8:\"end_time\";i:1640484306;}i:35;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1641089104;s:8:\"end_time\";i:1641089105;}i:36;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1641693907;s:8:\"end_time\";i:1641693907;}i:37;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1642298703;s:8:\"end_time\";i:1642298704;}i:38;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1642903507;s:8:\"end_time\";i:1642903508;}i:39;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1643508306;s:8:\"end_time\";i:1643508307;}i:40;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1644112807;s:8:\"end_time\";i:1644112807;}i:41;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1644717905;s:8:\"end_time\";i:1644717905;}i:42;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1645322706;s:8:\"end_time\";i:1645322707;}i:43;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1645927508;s:8:\"end_time\";i:1645927509;}i:44;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1646532305;s:8:\"end_time\";i:1646532306;}i:45;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1647137105;s:8:\"end_time\";i:1647137105;}i:46;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1647738304;s:8:\"end_time\";i:1647738305;}i:47;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1648343106;s:8:\"end_time\";i:1648343106;}i:48;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1648947908;s:8:\"end_time\";i:1648947908;}i:49;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1649552703;s:8:\"end_time\";i:1649552703;}i:50;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1650157508;s:8:\"end_time\";i:1650157509;}i:51;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1650762315;s:8:\"end_time\";i:1650762316;}i:52;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1651367106;s:8:\"end_time\";i:1651367107;}i:53;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1651971904;s:8:\"end_time\";i:1651971905;}i:54;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1652576703;s:8:\"end_time\";i:1652576703;}i:55;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1653181506;s:8:\"end_time\";i:1653181506;}i:56;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1653786304;s:8:\"end_time\";i:1653786304;}i:57;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1654391107;s:8:\"end_time\";i:1654391107;}i:58;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1654995906;s:8:\"end_time\";i:1654995906;}i:59;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. Please choose a storage location in your settings for where to save this backup archive.\n\nBest regards,\n\nThe Total Upkeep plugin\n\n\";}s:12:\"action_title\";s:40:\"Send warning email because backup failed\";s:6:\"status\";s:7:\"success\";s:10:\"start_time\";i:1655600706;s:8:\"end_time\";i:1655600706;}i:60;a:6:{s:6:\"action\";s:31:\"boldgrid_backup_cron_fail_email\";s:11:\"action_data\";a:1:{s:7:\"message\";s:345:\"Hello,\n\nWe were unable to create a backup of your website due to the following:\n\nNo backup locations selected! While we could create a backup archive, you have not selected where the backup archive should be saved. 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Our growth has largely been down to the strength of our products with our plugins being some of the most highly rated plugins on WordPress.</span></p>\n<p><span style=\"font-weight: 400;\">————————————————————–</span></p>\n<p><b>Job Description</b></p>\n<p><b>PHP and JavaScript WordPress Plugin Developer</b></p>\n<p><b>Location: We’re based in Wales, UK, but this job is also open to freelancer developers around the world!</b></p>\n<p><b>Start date: ASAP</b></p>\n<p><span style=\"font-weight: 400;\">We have an exciting opportunity for a Web Developer with excellent PHP and/or JS and ideally WordPress experience to join a growing, ambitious team to help develop further one of the world’s fastest growing and most-installed WordPress plugins, UpdraftPlus (see</span> <a href=\"https://www.updraftplus.com/\"><span style=\"font-weight: 400;\">www.updraftplus.com</span></a><span style=\"font-weight: 400;\">).</span></p>\n<p><span style=\"font-weight: 400;\">Active on over 3 million websites, the company’s product is also the highest rated of its kind, and the most installed plugin owned by a UK company.</span></p>\n<p><span style=\"font-weight: 400;\">You will play a leading role in the company’s aim to continue to be the dominant player in the plugin industry.</span></p>\n<p><span style=\"font-weight: 400;\">You’d be working together with a small team of others involved in development and testing.</span></p>\n<p>&nbsp;</p>\n<p><strong>Responsibilities breakdown:</strong></p>\n<p><span style=\"font-weight: 400;\">Our needs divide into the following areas, and your exact responsibilities will depend on your experience, how this fits with other members of the team and subject to discussion and agreement!</span></p>\n<p><span style=\"font-weight: 400;\">You’ll definitely need experience with:</span></p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PHP – you’d be coding UpdraftPlus or WP Optimize, plus fragments for managing the website as well as UpdraftCentral.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">WordPress plugin development – ideally you’ll have a bit of experience of this, but if not a willingness to learn.</span></span></span>It would be nice if you have experience with:</li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">JavaScript – a smaller part of UpdraftPlus, but much bigger part of UpdraftCentral.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">GitHub / GitLab / Git – nice to have, but can be learnt quickly by good developers used to alternatives like SVN.</span></li>\n</ul>\n<p><span style=\"font-weight: 400;\"><br />\n</span><strong>Company Benefits:</strong></p>\n<p><span style=\"font-weight: 400;\">We trust our employees to work autonomously. You won’t be micro-managed and you’ll be trusted to work remotely whilst using your time as effectively as possible.</span></p>\n<p><span style=\"font-weight: 400;\">Rather work from 8am-4pm, or perhaps you’d prefer the traditional 9am-5pm? Let’s discuss your needs during your interview and figure out how you best enjoy finding that perfect work/life balance.</span></p>\n<p><span style=\"font-weight: 400;\">Down-time is important. You work hard and deserve a sufficient amount of holiday to help recharge your batteries! With UpdraftPlus, you’ll start on 25 days a year plus the 8 standard bank holidays.</span></p>\n<p><span style=\"font-weight: 400;\">To do the best job you’ll need the best tools! We will discuss with you everything you’ll need to do your job before you start your first day.</span></p>\n<p><span style=\"font-weight: 400;\">Need any learning and development?  Chat to us and we’ll see what we can do.  We are committed to investing in all of our employees, so if there are any books, online tools or courses you think would be beneficial, we will do our best to make sure you get them.  </span></p>\n<p><strong>If we’ve captured your attention and would like to apply, please send your C.V. and portfolio over to Kelly Martin at <a href=\"mailto:kmartin@updraftplus.com\">kmartin@updraftplus.com</a>  </strong></p>\n<p>The post <a rel=\"nofollow\" href=\"https://updraftplus.com/job-vacancy-wordpress-plugin-developer-wanted/\">Job Vacancy &#8211; WordPress Plugin Developer Wanted</a> appeared first on <a rel=\"nofollow\" href=\"https://updraftplus.com\">UpdraftPlus</a>. <a href=\"https://updraftplus.com\">UpdraftPlus - Backup, restore and migration plugin for WordPress.</a></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:75:\"https://updraftplus.com/job-vacancy-wordpress-plugin-developer-wanted/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:2;a:6:{s:4:\"data\";s:85:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:21:\"AIOS Premium Launched\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:46:\"https://updraftplus.com/aios-premium-launched/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:54:\"https://updraftplus.com/aios-premium-launched/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 18 Oct 2022 08:56:04 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:26:\"All-In-One Security (AIOS)\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:20:\"Other WordPress news\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:8:\"Security\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:12:\"AIOS Premium\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:27:\"All-In-One Security Premium\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"https://updraftplus.com/?p=1573738\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:586:\"<p>Last month, we announced the release of AIOS 5.0 which brought significant new features, tweaks and fixes, following its acquisition by UpdraftPlus last year.  <a href=\"https://updraftplus.com/aios-premium-launched/\">Continue reading <span class=\"meta-nav\">&#8594;</span></a></p>\n<p>The post <a rel=\"nofollow\" href=\"https://updraftplus.com/aios-premium-launched/\">AIOS Premium Launched</a> appeared first on <a rel=\"nofollow\" href=\"https://updraftplus.com\">UpdraftPlus</a>. <a href=\"https://updraftplus.com\">UpdraftPlus - Backup, restore and migration plugin for WordPress.</a></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Shane Gurney\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:1956:\"<h4><span style=\"font-weight: 400;\">Last month, we announced the release of AIOS 5.0 which brings significant new features, tweaks and fixes to customers following its acquisition. Today we build on that good work with the launch of AIOS Premium. </span></h4>\n<p><span style=\"font-weight: 400;\">Joe Miles, Director at <a href=\"http://www.updraftplus.com\">UpdraftPlus</a> said </span></p>\n<p><span style=\"font-weight: 400;\">“We think it’s really important that our customers&#8217; websites are backed up </span><i><span style=\"font-weight: 400;\">and </span></i><span style=\"font-weight: 400;\">protected. UpdraftPlus is the world’s number one plugin for backups, </span><span style=\"font-weight: 400;\">AIOS is the number one listed security plugin on the WordPress Directory, and the only security plugin with a five-star user rating across more than a million installs, so it&#8217;s a natural fit for us.&#8221;</span></p>\n<p><span style=\"font-weight: 400;\">AIOS Premium brings new levels of protections for customers including; active scanning for downtime and malware, response time monitoring, advanced two-factor authentication, country blocking, smart 404 blocking and premium support at a competitive price point.</span></p>\n<p><span style=\"font-weight: 400;\">During October 2022, we are giving all users a 20% discount to celebrate the launch of AIOS Premium. To redeem this limited time offer, enter code <strong>october</strong></span><b>20 </b><span style=\"font-weight: 400;\">at the checkout. For more information, visit </span><span style=\"font-weight: 400;\"><a href=\"http://www.aiosplugin.com\">aiosplugin.com</a> today. </span></p>\n<p>The post <a rel=\"nofollow\" href=\"https://updraftplus.com/aios-premium-launched/\">AIOS Premium Launched</a> appeared first on <a rel=\"nofollow\" href=\"https://updraftplus.com\">UpdraftPlus</a>. <a href=\"https://updraftplus.com\">UpdraftPlus - Backup, restore and migration plugin for WordPress.</a></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:51:\"https://updraftplus.com/aios-premium-launched/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:3;a:6:{s:4:\"data\";s:88:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Job Vacancy – Content Manager\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:80:\"https://updraftplus.com/updraftplus-is-hiring-wordpress-plugin-developer-wanted/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:88:\"https://updraftplus.com/updraftplus-is-hiring-wordpress-plugin-developer-wanted/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 05 Oct 2022 12:23:03 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:6:{i:0;a:5:{s:4:\"data\";s:9:\"Vacancies\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:7:\"content\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:15:\"content manager\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:8:\"job post\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:9:\"vacancies\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:5;a:5:{s:4:\"data\";s:7:\"vacancy\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"https://updraftplus.com/?p=1572215\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:802:\"<p>Location: UK, homebased with some UK travel for monthly team meetings Hours: Full-time, part-time, flexible Salary: £25k &#8211; 45k, negotiable, dependant on experience &#160; About UpdraftPlus  At UpdraftPlus we make plugins for WordPress that help our customers to backup, restore, &#8230; <a href=\"https://updraftplus.com/updraftplus-is-hiring-wordpress-plugin-developer-wanted/\">Continue reading <span class=\"meta-nav\">&#8594;</span></a></p>\n<p>The post <a rel=\"nofollow\" href=\"https://updraftplus.com/updraftplus-is-hiring-wordpress-plugin-developer-wanted/\">Job Vacancy &#8211; Content Manager</a> appeared first on <a rel=\"nofollow\" href=\"https://updraftplus.com\">UpdraftPlus</a>. <a href=\"https://updraftplus.com\">UpdraftPlus - Backup, restore and migration plugin for WordPress.</a></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Shane Gurney\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:4956:\"<p><span style=\"font-weight: 400;\"><strong>Location:</strong> UK, homebased with some UK travel for monthly team meetings</span></p>\n<p><span style=\"font-weight: 400;\"><strong>Hours:</strong> Full-time, part-time, flexible</span></p>\n<p><span style=\"font-weight: 400;\"><strong>Salary:</strong> £25k &#8211; 45k, negotiable, dependant on experience</span></p>\n<p>&nbsp;</p>\n<p><b>About UpdraftPlus </b></p>\n<p><span style=\"font-weight: 400;\">At UpdraftPlus we make plugins for WordPress that help our customers to backup, restore, clone, secure and optimize their WordPress websites.</span></p>\n<p><span style=\"font-weight: 400;\">Our growth has largely been down to the strength of our products. Our plugins are some of the most highly rated plugins on WordPress.</span></p>\n<p><span style=\"font-weight: 400;\">We have amazing product development teams. Now it’s time to build leading business and operational teams to match. As a result, we’re recruiting for a number of roles. </span></p>\n<p>&nbsp;</p>\n<p><b>About the role</b></p>\n<p><span style=\"font-weight: 400;\">They say that ‘Content is King’ and we agree. </span></p>\n<p><span style=\"font-weight: 400;\">Your role would be to oversee and plan content across our range of WordPress plugins. From short-form blog writing to video content to long-form technical documentation. </span></p>\n<p><span style=\"font-weight: 400;\">We want to hear from you if:</span></p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You’re a strategic thinker. You know what the content overseen by you needs to achieve, from helping existing customers in using our products, to engaging new ones.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can translate strategic thinking into action, in this case into a content calendar of ideas. </span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You’re a natural organiser. You’d enjoy and excel at organising and planning content from ideas to inception and reporting. </span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your high attention to detail means that content owned by you will be of a high quality. You have a penchant for well-written copy. You can spot a typo from a mile away.  </span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You’re analytical. You’re able to survey the market to see what’s topical and then analyse the performance of content once it’s ‘out there’. </span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You’re a confident communicator, and a team player. You’ll take the lead in approaching colleagues based all over the world for content ideas.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You enjoy writing. Over time you’ll find other writers and freelancers you’ll want to work with, but you enjoy producing your own written content too.</span></li>\n</ul>\n<p><span style=\"font-weight: 400;\">We know we’re asking a lot, so if you tick most of the boxes (but not all) we still want to hear from you. Knowledge and experience of WordPress is a massive bonus.</span></p>\n<p>&nbsp;</p>\n<p><b>Company Benefits</b></p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Flexible hours</b><span style=\"font-weight: 400;\"> We’re available for each other when it counts, but outside of that your work hours are yours to own and manage. </span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Remote working – </b><span style=\"font-weight: 400;\">Work remotely from home, your local café, whatever works for you.  Our team is 100% remote. </span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Part-time considered – </b><span style=\"font-weight: 400;\">we’re flexible, for the right candidate.</span></li>\n<li aria-level=\"1\"><b>Monthly meet-ups &#8211; </b><span style=\"font-weight: 400;\">We aim to meet once a month for face-to-face time and so occasional travel is required. </span></li>\n</ul>\n<p>&nbsp;</p>\n<p><span style=\"font-weight: 400;\">It’s an exciting time to join UpdraftPlus, we’re an evolving business with tonnes of opportunity for growth. </span></p>\n<p><span style=\"font-weight: 400;\">To apply, send a CV and a cover letter explaining why you’re right for the role to </span><a href=\"mailto:Marketing@updraftplus.com\"><span style=\"font-weight: 400;\">Marketing@updraftplus.com</span></a><span style=\"font-weight: 400;\"> </span></p>\n<p>The post <a rel=\"nofollow\" href=\"https://updraftplus.com/updraftplus-is-hiring-wordpress-plugin-developer-wanted/\">Job Vacancy &#8211; Content Manager</a> appeared first on <a rel=\"nofollow\" href=\"https://updraftplus.com\">UpdraftPlus</a>. <a href=\"https://updraftplus.com\">UpdraftPlus - Backup, restore and migration plugin for WordPress.</a></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:85:\"https://updraftplus.com/updraftplus-is-hiring-wordpress-plugin-developer-wanted/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:4;a:6:{s:4:\"data\";s:57:\"\n		\n		\n		\n		\n		\n				\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:83:\"UpdraftPlus Marks Anniversary of All-in-One Security Acquisition with Major Release\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:108:\"https://updraftplus.com/updraftplus-marks-anniversary-of-all-in-one-security-acquisition-with-major-release/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 07 Sep 2022 10:17:12 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Uncategorized\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"https://updraftplus.com/?p=1550192\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:882:\"<p>AIOS 5.0 is the first major release of ‘All-in-One Security’, since the popular WordPress Plugin was acquired by UpdraftPlus in August 2021.  Joe Miles, Director at UpdraftPlus said: “We’re thrilled to build on the good work already done with All-In-One &#8230; <a href=\"https://updraftplus.com/updraftplus-marks-anniversary-of-all-in-one-security-acquisition-with-major-release/\">Continue reading <span class=\"meta-nav\">&#8594;</span></a></p>\n<p>The post <a rel=\"nofollow\" href=\"https://updraftplus.com/updraftplus-marks-anniversary-of-all-in-one-security-acquisition-with-major-release/\">UpdraftPlus Marks Anniversary of All-in-One Security Acquisition with Major Release</a> appeared first on <a rel=\"nofollow\" href=\"https://updraftplus.com\">UpdraftPlus</a>. <a href=\"https://updraftplus.com\">UpdraftPlus - Backup, restore and migration plugin for WordPress.</a></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Shane Gurney\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:10584:\"<p><span style=\"font-weight: 400;\">AIOS 5.0 is the first major release of ‘All-in-One Security’, since the popular WordPress Plugin was acquired by UpdraftPlus in August 2021. </span></p>\n<p><span style=\"font-weight: 400;\">Joe Miles, Director at UpdraftPlus said:</span></p>\n<p><span style=\"font-weight: 400;\">“We’re thrilled to build on the good work already done with All-In-One Security (AIOS), the only five-star rated WordPress security plugin with more than 1 million active installs. Release 5.0 brings significant new features, tweaks and fixes to our loyal customer base.”</span></p>\n<p><span style=\"font-weight: 400;\">AIOS 5.0 includes the launch of a new PHP firewall. </span></p>\n<p><span style=\"font-weight: 400;\">Previous versions used .htaccess files to provide firewall rules. This new release extends AIOS server compatibility beyond apache based servers. </span></p>\n<p><span style=\"font-weight: 400;\">AIOS also includes the addition of Two-Factor Authentication (TFA). TFA supports TOTP + HOTP protocols and so supports Google Authenticator, Authy and various other authentication tools.</span></p>\n<p><span style=\"font-weight: 400;\">The UpdraftPlus team is also working on an AIOS Premium product which will bring active scanning for downtime and malware as well as response time monitoring, advanced two factor authentication, country blocking, smart 404 blocking and premium support at a competitive price point.</span></p>\n<p>Looking to install the all new AIOS? Visit: <a href=\"https://en-gb.wordpress.org/plugins/all-in-one-wp-security-and-firewall/\">https://en-gb.wordpress.org/plugins/all-in-one-wp-security-and-firewall/</a></p>\n<p><span style=\"font-weight: 400;\">The full change log for AIOS 5.0 log is included below </span></p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FEATURE: Two-Factor Authentication (TFA) functionality &amp; related settings.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FEATURE: Set up a mechanism to load the firewall PHP file early.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FEATURE: PHP firewall rule engine.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FEATURE: Add WHOIS lookup functionality.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FEATURE: Implement 6G firewall rules in the new PHP-based firewall.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FEATURE: Disable WordPress application passwords.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FEATURE: Remove the plugin&#8217;s tables and options when uninstalling the plugin according to configuration settings.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FEATURE: Trash spam comments after n number of days as per configuration set in Admin Dashboard &gt; WP Security &gt; SPAM Prevention &gt; the &#8220;Comment SPAM&#8221; tab &gt; the  &#8220;Comment Processing&#8221; section &gt; the &#8220;Trash Comments After&#8221; settings.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FEATURE: Brute force Cookie-based Firewall Protection based on the PHP code instead of htaccess rules so that it also works with Nginx, IIS etc servers.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FEATURE: Allow multiple email addresses for the User Login &gt; Notify By Email setting.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FEATURE: IPv6 range support in CIDR Format enabled.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FIX: The WooCommerce customer was redirected to the wp-login page after payment with an external payment gateway if forced logout configured after a specific number of minutes.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FIX: If the WordPress language was set to something other than English, then auto-update core, plugin, and theme emails sent in English instead of the configured language.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FIX: Database error for multisite when creating a new site solved.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FIX: Captcha options should not be autoloaded.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FIX: Database error for multisite cronjob column name.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FIX: The plugin clogs up the database with lots of rows. Delete old data after 90 days.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FIX: Rename Login issue with wp plugin list command solved.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FIX: Rename Login breaks logout functionality if WP_HOME is set to a different URL than the WordPress core files URL.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FIX: PHP Fatal error:  Uncaught Error: Class &#8216;AIOWPSecurity_Admin_Init&#8217; not found in html/wp-content/plugins/all-in-one-wp-security-and-firewall/wp-security-core.php:366.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FIX: The Spam comment blocked IP address remains blocked even after spammed comments are approved.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FIX: Admin Dashboard &gt; WP Security &gt; Security Points Breakdown Section piechart tooltips flickering.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FIX: The &#8220;Time Length of 404 Lockout&#8221; option doesn&#8217;t do anything.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FIX: Search did not work for the 404 Event Logs list table.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FIX: Search did not work for Failed Logins list table.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FIX: Search did not work for the Account Activity list table.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FIX: Bulk deletions did not work for the Account Activity list table.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FIX: Warning when bots make malformed requests.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FIX: When the user had pressed the bottom bulk action button of the list table, the bulk action was confirmed by two confirm alerts.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FIX: Unblock link in 404 Event Logs list table redirected to wrong tab.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FIX: Temp Block, Blacklist IP and Delete links in 404 Event Logs list table didn&#8217;t work.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FIX: Rename login page and Cookie based brute force login prevention configurations didn&#8217;t work simultaneously.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FIX: Fatal error when activating using older PHP versions</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FIX: If auto_prepend_file is already pointed to the firewall bootstrap file from php.ini manually, the bootstrap file try to include itself.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FIX: The custom logo wasn&#8217;t displayed on the login lockdown unlock request form.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TWEAK: Allow taking database backups via the UpdraftPlus backup plugin.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TWEAK: Make lockout reasons more specific.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TWEAK: Update notice class.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TWEAK: If the user has not performed the cookie test, the brute force attack prevention configuration fields remain disabled in the Admin Dashboard &gt; WP Security &gt; Brute Force &gt; Cookie Based Brute Force Prevention.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TWEAK: Display locked IP addresses lockout date and release date in WordPress settings format.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TWEAK: Improve success or messages when performing bulk actions on the table list.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TWEAK: 404 events date is displayed in WordPress settings format.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TWEAK: Account activity login date and logout date are displayed in WordPress settings format.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TWEAK: Add a label for each setting field.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TWEAK: JQMIGRATE: jQuery.fn.click() event shorthand is deprecated.</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">TWEAK: Fix typos at Admin Dashboard &gt; WP Security &gt; Firewall &gt; Basic Firewall Rules &gt; Block Access to Debug Log File.</span></span>&nbsp;</li>\n</ul>\n<p>The post <a rel=\"nofollow\" href=\"https://updraftplus.com/updraftplus-marks-anniversary-of-all-in-one-security-acquisition-with-major-release/\">UpdraftPlus Marks Anniversary of All-in-One Security Acquisition with Major Release</a> appeared first on <a rel=\"nofollow\" href=\"https://updraftplus.com\">UpdraftPlus</a>. <a href=\"https://updraftplus.com\">UpdraftPlus - Backup, restore and migration plugin for WordPress.</a></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:5;a:6:{s:4:\"data\";s:66:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:102:\"UpdraftPlus completely rejects false allegations of WP-Optimize plugin ‘gaming’ page speed results\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:114:\"https://updraftplus.com/updraftplus-completely-rejects-false-allegations-of-wp-optimize-gaming-page-speed-results/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 30 Aug 2022 18:21:32 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:4:{i:0;a:5:{s:4:\"data\";s:20:\"Other WordPress news\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:9:\"Site news\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:11:\"WP Optimize\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:11:\"WP-Optimize\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"https://updraftplus.com/?p=1543890\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:923:\"<p>On Friday 26 August, Gilo Varghese, founder of Flying Proxy, a CDN, tweeted the following allegation about WP Optimize: https://twitter.com/GijoVarghese_/status/1563097754322501632 . We were not contacted directly but learned of it a few days later when we were asked by a &#8230; <a href=\"https://updraftplus.com/updraftplus-completely-rejects-false-allegations-of-wp-optimize-gaming-page-speed-results/\">Continue reading <span class=\"meta-nav\">&#8594;</span></a></p>\n<p>The post <a rel=\"nofollow\" href=\"https://updraftplus.com/updraftplus-completely-rejects-false-allegations-of-wp-optimize-gaming-page-speed-results/\">UpdraftPlus completely rejects false allegations of WP-Optimize plugin ‘gaming’ page speed results</a> appeared first on <a rel=\"nofollow\" href=\"https://updraftplus.com\">UpdraftPlus</a>. <a href=\"https://updraftplus.com\">UpdraftPlus - Backup, restore and migration plugin for WordPress.</a></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Shane Gurney\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:7935:\"<p><span style=\"font-weight: 400;\">On Friday 26 August, <strong>Gilo Varghese</strong>, founder of Flying Proxy,</span><span style=\"font-weight: 400;\"> a CDN, tweeted the following allegation about WP Optimize: </span><a href=\"https://twitter.com/GijoVarghese_/status/1563097754322501632\"><span style=\"font-weight: 400;\">https://twitter.com/GijoVarghese_/status/1563097754322501632</span></a><span style=\"font-weight: 400;\"> . We were not contacted directly but learned of it a few days later when we were asked by a WordPress news site to comment.<br />\n</span></p>\n<p><img loading=\"lazy\" class=\"wp-image-360326 \" src=\"https://getwpo.com/wp-content/uploads/2022/08/Untitled-design-8-1024x576.jpg\" alt=\"Gijo Varghese tweet\" width=\"484\" height=\"272\" /></p>\n<p><span style=\"font-weight: 400;\">In short, the allegation is that WP-Optimize are deliberately deceiving its users by appearing to use page speed tools like GTMetrix to be faster than sites actually are, and are doing this secretly for the purpose of making WP-Optimize look better.<br />\n</span></p>\n<p><span style=\"font-weight: 400;\">Varghese then proceeded to respond to users who responded to his Tweet to &#8216;plug&#8217; his company, Flying Press, which is a competitor to WP-Optimize, with a competing plugin product:<br />\n</span></p>\n<p><img loading=\"lazy\" class=\"wp-image-360328 \" src=\"https://getwpo.com/wp-content/uploads/2022/08/Gijo-Varghese-Shameless-Plug.png\" alt=\"Gijo Varghese - \'Shameless Plug\'\" width=\"390\" height=\"146\" /></p>\n<p><span style=\"font-weight: 400;\">The tweet was widely circulated, and resulted in a WP Tavern </span><a href=\"https://wptavern.com/wp-optimize-plugin-accused-of-cheating-pagespeed-and-other-performance-testing-tools\"><span style=\"font-weight: 400;\">article </span></a><span style=\"font-weight: 400;\">yesterday on the allegations.  This was a UK public holiday, when many of our team were away and we didn’t have time to fully investigate the allegations. We were given a few hours before publication to respond, but at that time our main WP Optimize developer was already, in his time zone, asleep.<br />\n</span></p>\n<p><b>The team at UpdraftPlus (owners of WP-Optimize) investigated today and found the allegations to be completely false.</b><span style=\"font-weight: 400;\">  The truth is actually the reverse &#8211; it is the allegations which have been presented deceptively, missing out obvious and key facts.<br />\n</span></p>\n<p><span style=\"font-weight: 400;\">The most fundamental is that feature used to construct the claim clearly says in the user interface “…if you would like to exclude scripts from page speed tests”.  The allegation by contrast implies this is hidden only in the code.<br />\n</span></p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-360334 \" src=\"https://getwpo.com/wp-content/uploads/2022/08/WP-Optimize-Plugin-1.png\" alt=\"WP Optimize Plugin\" width=\"558\" height=\"170\" /></p>\n<p>Secondly, the advanced setting used in the allegation is a valid feature, useful to find out whether the essential JS/CSS files are actually slowing down the web page or not.  i.e. It has a proper use. <span style=\"font-weight: 400;\">This feature is by default, turned ‘off’ and only enabled by advanced users who know what they’re doing.  </span></p>\n<p><span style=\"font-weight: 400;\">Joe Miles, a manager at UpdraftPlus said “the claim is the plugin is being deceptive, but it’s actually an explained setting in advanced settings which a site owner would have to decide to use, which have been used to falsely claim that WP-Optimize is manipulating things.  The setting is a valid tool for testing.  So UpdraftPlus will not be removing it and we’ve asked for the false accusations to be deleted.”</span></p>\n<p><span style=\"font-weight: 400;\">Peter Wilkinson from </span><a href=\"https://diviengine.com/\"><span style=\"font-weight: 400;\">Divi Engine</span></a><span style=\"font-weight: 400;\"> who developed </span><a href=\"https://diviengine.com/product/divi-nitro/\"><span style=\"font-weight: 400;\">Divi Nitro</span></a><span style=\"font-weight: 400;\">, (a speed performance plugin which is not affiliated with WP-Optimize, but actually a competitor), investigated the claims and said “</span><span style=\"font-weight: 400;\">Initially I was shocked at the news and as a competitor, thought it was bad practice to be deceiving customers.”</span></p>\n<p><span style=\"font-weight: 400;\">“Upon further investigation, I found out that it was actually far from the truth. In reality (from my research) WP-Optimize do not &#8220;cheat&#8221; pagespeed tools when you install or minify your Javascript. </span></p>\n<p><span style=\"font-weight: 400;\">“To &#8220;cheat&#8221; the tools, you need to manually add the JS files you want to asynchronous load to a setting that clearly has the label &#8220;Use this if you have a completely independent script or would like to exclude scripts from page speed tests (PageSpeed Insights, GTMetrix&#8230;)&#8221;</span></p>\n<p><span style=\"font-weight: 400;\">Wilkinson made this very clear video to show how the untrue allegations have been unfairly presented in a way that misleads people:</span></p>\n<p><iframe loading=\"lazy\" title=\"Is Wp-Optimize Cheating PageSpeed and Other Performance Testing Tools? My Opinion!\" width=\"1080\" height=\"608\" src=\"https://www.youtube.com/embed/6Nb2ddy97qY?start=21&#038;feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen></iframe></p>\n<p><span style=\"font-weight: 400;\"><br />\n“It just goes to show that you should not believe everything you read or hear. Test everything to make sure it is the truth.”  Wilkinson added.</span></p>\n<p><span style=\"font-weight: 400;\">“In my view, Gijo Varghese has used deception to promote Flying Pages and Flying Press.”</span></p>\n<p><span style=\"font-weight: 400;\">Adam Lowe, President of PeakPerformanceDigital.com who was initially quoted in WP-Tavern as asking UpdraftPlus “how are we </span><span style=\"font-weight: 400;\">supposed to continue trusting your company with my clients&#8217; backups when you use these deceptive and fraudulent practices?” replied today <em>in support</em> of WP-Optimize.  He said:</span></p>\n<p><img loading=\"lazy\" class=\"wp-image-360330 \" src=\"https://getwpo.com/wp-content/uploads/2022/08/Adam-Lowe-tweet.png\" alt=\"Adam Lowe tweet\" width=\"321\" height=\"117\" /></p>\n<p><span style=\"font-weight: 400;\">Meanwhile, Andrew Palmer of WP Plugins Plus, tweeted that he believed the original claims to be false:</span></p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-360332 \" src=\"https://getwpo.com/wp-content/uploads/2022/08/Andrew-Palmer.png\" alt=\"Andrew Palmer tweet\" width=\"432\" height=\"94\" /></p>\n<p>Summary: Gijo achieved the result that he did by using a clearly labelled expert feature with explained possible use cases to do something else. He then presented this as the normal but dishonestly hidden result of using WP-Optimize. This should never have been made a news story. We do not encourage anyone to try to &#8220;game&#8221; PageSpeed scores, and Gijo&#8217;s allegations that this is our secret intention that people would do so is unworthy, and we hope he will do the honourable thing and retract it. If any other users are puzzled by anything else in WP-Optimize, we hope that instead of stirring outrage on Twitter, they will ask us about it in a support channel.</p>\n<p>The post <a rel=\"nofollow\" href=\"https://updraftplus.com/updraftplus-completely-rejects-false-allegations-of-wp-optimize-gaming-page-speed-results/\">UpdraftPlus completely rejects false allegations of WP-Optimize plugin ‘gaming’ page speed results</a> appeared first on <a rel=\"nofollow\" href=\"https://updraftplus.com\">UpdraftPlus</a>. <a href=\"https://updraftplus.com\">UpdraftPlus - Backup, restore and migration plugin for WordPress.</a></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:6;a:6:{s:4:\"data\";s:91:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:54:\"Which is the best image format for your WordPress site\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:79:\"https://updraftplus.com/which-is-the-best-image-format-for-your-wordpress-site/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:88:\"https://updraftplus.com/which-is-the-best-image-format-for-your-wordpress-site/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 21 Apr 2022 10:47:33 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:7:{i:0;a:5:{s:4:\"data\";s:11:\"WP Optimize\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:17:\"best image format\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:3:\"BMP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:4:\"JPEG\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:4:\"WebP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:5;a:5:{s:4:\"data\";s:17:\"what image format\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:6;a:5:{s:4:\"data\";s:9:\"wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"https://updraftplus.com/?p=1422739\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:754:\"<p>Having engaging, clear and fast loading images on your WordPress site is one of the most effective ways to draw a user/customer in. There is a reason that car dealerships spend so much time making sure that the new models &#8230; <a href=\"https://updraftplus.com/which-is-the-best-image-format-for-your-wordpress-site/\">Continue reading <span class=\"meta-nav\">&#8594;</span></a></p>\n<p>The post <a rel=\"nofollow\" href=\"https://updraftplus.com/which-is-the-best-image-format-for-your-wordpress-site/\">Which is the best image format for your WordPress site</a> appeared first on <a rel=\"nofollow\" href=\"https://updraftplus.com\">UpdraftPlus</a>. <a href=\"https://updraftplus.com\">UpdraftPlus - Backup, restore and migration plugin for WordPress.</a></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Wayne Mullins\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:17102:\"<p><iframe loading=\"lazy\" title=\"Which is the best image format for your WordPress site\" width=\"1080\" height=\"608\" src=\"https://www.youtube.com/embed/oZA-ktvnLJg?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen></iframe></p>\n<p><span style=\"font-weight: 400;\">Having engaging, clear and fast loading images on your WordPress site is one of the most effective ways to draw a user/customer in. There is a reason that car dealerships spend so much time making sure that the new models are spotless and sparkling. The visual impact of a product can often be the make or break decision between success and failure. Online showrooms are no different, plus there is the added complication of how an image can impact your loading speed. It is a well used and famous metric, that a user will leave a website if it takes more than 3 seconds to load. If a website does take more than 3 seconds to load, then there is a good chance that the images you have on your site are part of that reason. </span></p>\n<p><span style=\"font-weight: 400;\">So as a WordPress site owner, what can you do to ensure that the images you have on your site are both appealing to users and allow your site to load quickly. Your initial instinct might just be to shrink the image down from a 1800&#215;1400 size image to 300&#215;200 size image. This would be the wrong course of action to take, as while your image file size might now be a lot smaller, the quality of the image and user experience has suffered as a result. If you have a car showroom sales website for example, customers will want to get a really good look at the car and be able to see all the features and detail. By making the image so much smaller, any detailed inspection of the car is now impossible &#8211; leaving the potential customer frustrated and looking elsewhere. </span></p>\n<p><span style=\"font-weight: 400;\">So what are your options? Thankfully, there are dozens of different image file options you can choose from, ranging from the high quality, but large file size BMP, the tried and tested JPEG, to the new and widely unknown WebP format. Along with choosing the right format, it is important to remember that regardless of what format you choose, you can additionally reduce the image file size by employing a process via </span><a href=\"https://getwpo.com/buy/\"><span style=\"font-weight: 400;\">WP-Optimize</span></a><span style=\"font-weight: 400;\"> known as “compression”. </span></p>\n<p><span style=\"font-weight: 400;\">Site speed is one of the top 10 most important factors Google bots crawling your website observe when they are ranking your site in the search results. Having poor loading speed can badly impact on the ranking of your site and can easily take your site from the first page, to failing to be indexed by Google. Google is very strict on how they rank sites in their search algorithm and if they find that the site offers a poor user experience due to slow loading times, they might not even go through the trouble of even crawling it and making it discoverable via Google search.</span></p>\n<p><b>Which image format should you choose?</b></p>\n<p><span style=\"font-weight: 400;\">As high quality images are so important for any modern WordPress website, you need to know which format to use, how they affect the performance of your site and how to get the best out of your file selection. </span></p>\n<p><span style=\"font-weight: 400;\">The two most popular image file formats for websites are PNG and JPEG/JPG. According to </span><a href=\"https://w3techs.com/technologies/overview/image_format\"><span style=\"font-weight: 400;\">w3techs</span></a><span style=\"font-weight: 400;\">, more than 70% of all websites use these file types. Around 30% of sites use SVG and 22% use GIF.</span></p>\n<p><span style=\"font-weight: 400;\">This is where image file types would come into play as the type of file you use to upload your images play an important role. As there are so many different file types, we will go through the most popular ones and their pros and cons down below:</span></p>\n<p><span style=\"font-weight: 400;\">Before we jump into the type of file we need to understand some concepts before, like what a raster and a bitmap image are? What is compression? What is the difference between a lossy and lossless compression?</span></p>\n<h1><span style=\"font-weight: 400;\">Compression &#8211; Lossy Vs Lossless</span></h1>\n<p><span style=\"font-weight: 400;\">Both of the compression types are aimed at reducing the file size, but it’s what they remove that really matters. In Lossy compression; important data that is relevant to the quality of the image is removed. This can be reflected in the image being pixelated in some cases as your computer can have trouble reconstructing the image.</span></p>\n<p><span style=\"font-weight: 400;\">In lossless compression, irrelevant data that is present in the image (such as metadata) is reduced, which helps reduce the file size. The image quality is not affected at all in this process.</span></p>\n<h1><span style=\"font-weight: 400;\">Raster Vs Vector</span></h1>\n<p><span style=\"font-weight: 400;\">The most commonly used image file types are typically raster-based. This means that they have a fixed RGB color value associated with every pixel and all of those pixels are combined and used to create a whole image.</span></p>\n<p><span style=\"font-weight: 400;\">Examples of such file formats include jpg, png, and gif.</span></p>\n<p><span style=\"font-weight: 400;\">Alternatively, a vector image is created using shapes and lines that can be scaled infinitely without them ever being pixelated. The vectors are created using mathematical formulas that allow users to change the values, while not affecting the quality of the image.</span></p>\n<p><span style=\"font-weight: 400;\">Now that we have gone over the basics of the images, we can now look at the details of the different file types.</span></p>\n<h2><span style=\"font-weight: 400;\">JPEG:</span></h2>\n<p><span style=\"font-weight: 400;\">This is a digital image format that contains compressed image data. With a 10:1 compression ratio, JPEG images are used as they are very compact. JPEG format contains important image details and is the most popular image format for sharing photos and other images on the internet. The small file size of JPEG images can also let users store thousands of images (for example on <a href=\"https://artfromwales.com\">an art site</a>) without the need for extra storage space on your site. </span></p>\n<p><span style=\"font-weight: 400;\">JPEG is a lossy compression file type that works well for photos, but it is recommended that you use another format when working graphics, such as PNG.</span></p>\n<div id=\"attachment_1422761\" style=\"width: 589px\" class=\"wp-caption alignnone\"><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/Vincent_van_Gogh_-_Sunflowers_-_VGM_F458-scaled.jpg\"><img aria-describedby=\"caption-attachment-1422761\" loading=\"lazy\" class=\"wp-image-1422761\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/Vincent_van_Gogh_-_Sunflowers_-_VGM_F458-scaled.jpg\" alt=\"\" width=\"579\" height=\"759\" /></a><p id=\"caption-attachment-1422761\" class=\"wp-caption-text\">A JPEG image file example. You can see that the detail and quality has been maintained when uploading.</p></div>\n<h2><span style=\"font-weight: 400;\">PNG:</span></h2>\n<p><span style=\"font-weight: 400;\">PNG is a popular bitmap image format and is short for “Portable Graphics Format”. This format was created as an alternative to Graphics Interchange Format (GIF). PNG has some great features like containing 24-bit RGB color palettes, greyscale images and displaying transparent backgrounds. A lossless data compression method is also used in PNG images when working on high quality images or graphics. PNG images are also frequently used in Image editing as they can give the user more control and options on the image over traditional JPEG format.</span></p>\n<p><span style=\"font-weight: 400;\">PNG also uses a lossless compression algorithm, which means this format can retain more data than JPG. When using a PNG image file, users can also save these images with a transparent background. By using this format, users have the option of working with layered images that can show a clear background (for example &#8211; just the flowers in the image below and not the background wall), enabling users to add the image to other images without the need to cut it out and remove the existing background &#8211; as you would have to with a JPEG image. This is one of the main reasons why it is the preferred choice for graphics like diagrams and illustrations. PNGs are known to be more popular for users working with graphics, rather than uploading standard photos.</span></p>\n<div id=\"attachment_1422764\" style=\"width: 612px\" class=\"wp-caption alignnone\"><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/New-Project-2022-04-13T143350.979.jpg\"><img aria-describedby=\"caption-attachment-1422764\" loading=\"lazy\" class=\"wp-image-1422764 size-full\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/New-Project-2022-04-13T143350.979.jpg\" alt=\"\" width=\"602\" height=\"670\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/New-Project-2022-04-13T143350.979.jpg 602w, https://updraftplus.com/wp-content/uploads/2022/04/New-Project-2022-04-13T143350.979-480x534.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 602px, 100vw\" /></a><p id=\"caption-attachment-1422764\" class=\"wp-caption-text\">A PNG image maintains high quality, while also allowing you to have more control over the image</p></div>\n<p><span style=\"color: #333333; font-size: 26px;\">GIF:</span></p>\n<p><span style=\"font-weight: 400;\">You probably know the term “GIF” best from the countless short clips you are sent on messaging apps. GIF stands for “Graphics Interchange Format” and is mostly used to support animation without audio </span></p>\n<p><span style=\"font-weight: 400;\">Unlike JPEG and PNG, GIFs are used in a more niche case and are not typically used for static images (although this is possible). If you use a GIF on your WordPress site, it is most likely in order to show you visitors a simple animation or process. GIFs have a limited color range and are best used for simple graphics. They use lossless compression and tend to be smaller than JPGs. It is generally recommended that you only use GIFs sparingly in your site, as they can increase loading times (given the file size) and are limited to 256 colours. </span></p>\n<div id=\"attachment_1422760\" style=\"width: 659px\" class=\"wp-caption alignnone\"><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/25ec2f1ccda14617fca4c84862ccbafd.gif\"><img aria-describedby=\"caption-attachment-1422760\" loading=\"lazy\" class=\"wp-image-1422760\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/25ec2f1ccda14617fca4c84862ccbafd.gif\" alt=\"\" width=\"649\" height=\"823\" /></a><p id=\"caption-attachment-1422760\" class=\"wp-caption-text\">An example of a GIF image. The quality of the original image has been greatly reduced in order to produce the animation.</p></div>\n<p><span style=\"color: #333333; font-size: 26px;\">SVG:</span></p>\n<p><span style=\"font-weight: 400;\">Scalable Vector Graphics (SVG) is a web-friendly vector file format. As opposed to pixel-based raster image files like JPEGs, vector files store images via mathematical formulas based on points and lines on a grid. This means that vector files like SVG can be significantly resized without losing any of their quality, which makes them ideal for logos and complex online graphics. </span></p>\n<p><span style=\"font-weight: 400;\">Vectors are best only for simple graphics, shapes, and illustrations. SVGs are a good choice for logos, especially if you need your logo to be responsive and are supported by most browsers including Chrome, Firefox, Edge and Opera.</span></p>\n<div id=\"attachment_1422765\" style=\"width: 561px\" class=\"wp-caption alignnone\"><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/nice-sunflower-icon-simple-style-vector-20433870-e1650536573773.jpg\"><img aria-describedby=\"caption-attachment-1422765\" loading=\"lazy\" class=\"wp-image-1422765\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/nice-sunflower-icon-simple-style-vector-20433870-e1650536573773.jpg\" alt=\"\" width=\"551\" height=\"546\" /></a><p id=\"caption-attachment-1422765\" class=\"wp-caption-text\">An example of the sunflowers in a SVG format that you would use for a logo.</p></div>\n<h2><span style=\"font-weight: 400;\">BMP:</span></h2>\n<p><span style=\"font-weight: 400;\">BITMAP is now considered an outdated image format. BMP loads the images in a lossless image format which can result in huge file sizes due to the lack of compression. Considering the importance of loading speed and how site creators want to keep the image sizes to a minimum (not to mention the popularity of SVG and JPEG formats), this format has become largely unused for online images. </span></p>\n<div id=\"attachment_1422766\" style=\"width: 786px\" class=\"wp-caption alignnone\"><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/vangoghtournesols-10.jpg\"><img aria-describedby=\"caption-attachment-1422766\" loading=\"lazy\" class=\"wp-image-1422766\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/vangoghtournesols-10.jpg\" alt=\"\" width=\"776\" height=\"582\" /></a><p id=\"caption-attachment-1422766\" class=\"wp-caption-text\">The original quality of the image is maintained when uploading in the BMP format, but the file size will badly slow down your site and is not recommended.</p></div>\n<h2><span style=\"font-weight: 400;\">WebP:</span></h2>\n<p><span style=\"font-weight: 400;\">This image format was created by Google in 2010 and is starting to prove popular with people who upload lots of images to their site as it has several advantages over JPEG and PNG, such as having better lossy and lossless compression performance.</span></p>\n<p><span style=\"font-weight: 400;\">WebP also typically uploads in smaller file sizes than JPEG or PNG formats given its improved compression performance and will take up less space on your site &#8211; allowing it to load faster. While it isn’t supported by all browsers, it is supported by all the most popular browsers &#8211; including Chrome, Firefox, Edge and Opera. </span></p>\n<div id=\"attachment_1422767\" style=\"width: 770px\" class=\"wp-caption alignnone\"><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/MEXD5IEE3RGGBAVIV4EKKATKQI.webp\"><img aria-describedby=\"caption-attachment-1422767\" loading=\"lazy\" class=\"wp-image-1422767 size-full\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/MEXD5IEE3RGGBAVIV4EKKATKQI.webp\" alt=\"\" width=\"760\" height=\"507\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/MEXD5IEE3RGGBAVIV4EKKATKQI.webp 760w, https://updraftplus.com/wp-content/uploads/2022/04/MEXD5IEE3RGGBAVIV4EKKATKQI-480x320.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 760px, 100vw\" /></a><p id=\"caption-attachment-1422767\" class=\"wp-caption-text\">Though not as well known as JPEG and PNG, WebP could prove to be the image format of choice in the future.</p></div>\n<p><span style=\"color: #333333; font-size: 30px;\">Conclusion:</span></p>\n<p><span style=\"font-weight: 400;\">There are many types of image formats that can be used on your WordPress site, but it is important to evaluate the purpose of the image. If your site is for a wedding photographer for example, you will want to maintain high quality images that still load quickly and are user friendly (</span><b>JPEG</b><span style=\"font-weight: 400;\">). However, if you are selling images in an online poster store, then you will want to maintain as much detail and image information as possible (</span><b>PNG</b><span style=\"font-weight: 400;\">).  </span></p>\n<p><span style=\"font-weight: 400;\">As a general rule of thumb, if you are just uploading standard images for your online store, blog, portfolio, social media or social media site &#8211; then it is recommended that you upload you images in a standard JPEG format and then use WP-Optimize to further compress your images</span></p>\n<p><span style=\"font-weight: 400;\">However, should you wish to future-proof your images and improve your loading speed as much as possible, then WebP can offer superior lossy and lossless compression, while still maintaining high levels of details. </span><span style=\"font-weight: 400;\">Whatever you decide, remember to always compress your images using <a href=\"https://getwpo.com\">WP-Optimize</a> for the market leading compression. </span></p>\n<p>The post <a rel=\"nofollow\" href=\"https://updraftplus.com/which-is-the-best-image-format-for-your-wordpress-site/\">Which is the best image format for your WordPress site</a> appeared first on <a rel=\"nofollow\" href=\"https://updraftplus.com\">UpdraftPlus</a>. <a href=\"https://updraftplus.com\">UpdraftPlus - Backup, restore and migration plugin for WordPress.</a></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:84:\"https://updraftplus.com/which-is-the-best-image-format-for-your-wordpress-site/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"1\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:7;a:6:{s:4:\"data\";s:81:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n		\n		\n		\n		\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:63:\"Improve your WordPress user experience: 7 strategies to succeed\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:87:\"https://updraftplus.com/improve-your-wordpress-user-experience-7-strategies-to-succeed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 08 Apr 2022 14:06:19 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:9:{i:0;a:5:{s:4:\"data\";s:20:\"Other WordPress news\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:5:\"guide\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:6:\"How to\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:7:\"Improve\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:4:\"list\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:5;a:5:{s:4:\"data\";s:4:\"tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:6;a:5:{s:4:\"data\";s:15:\"user experience\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:7;a:5:{s:4:\"data\";s:2:\"UX\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:8;a:5:{s:4:\"data\";s:9:\"wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"https://updraftplus.com/?p=1410380\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:783:\"<p>Now that you have contributed so much of your time and money to your shiny new WordPress website and have showcased your talents to the world, it is important to ask the questions; “Did you pay close attention to perfecting &#8230; <a href=\"https://updraftplus.com/improve-your-wordpress-user-experience-7-strategies-to-succeed/\">Continue reading <span class=\"meta-nav\">&#8594;</span></a></p>\n<p>The post <a rel=\"nofollow\" href=\"https://updraftplus.com/improve-your-wordpress-user-experience-7-strategies-to-succeed/\">Improve your WordPress user experience: 7 strategies to succeed</a> appeared first on <a rel=\"nofollow\" href=\"https://updraftplus.com\">UpdraftPlus</a>. <a href=\"https://updraftplus.com\">UpdraftPlus - Backup, restore and migration plugin for WordPress.</a></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Jessica Day\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:19464:\"<p><span style=\"font-weight: 400;\">Now that you have contributed so much of your time and money to your shiny new WordPress website and have showcased your talents to the world, it is important to ask the questions; “Did you pay close attention to perfecting the WordPress user experience?”</span></p>\n<p><span style=\"font-weight: 400;\">Today’s tech-literate consumers have high expectations, which is why a website that feels clunky and awkward, just isn’t good enough. Providing the best user experience for your WordPress site should be paramount. No matter how professional or high quality your products or services are, if your site showcase doesn’t give a high standard of customer user experience, you will be doomed to failure.</span></p>\n<p><span style=\"font-weight: 400;\">In this blog, we have put together a guide on how to greatly improve user experience in your WordPress site with 7 strategies to succeed. </span></p>\n<h2><span style=\"font-weight: 400;\">Why is the user experience so important? </span></h2>\n<p><span style=\"font-weight: 400;\">In a world filled with so many digital options and distractions, providing a good user experience can be one of the main keys to success. Take Uber for example. Uber revolutionized the taxi industry with a new way to order and track cabs by using an intuitive and simple-to-use app on your mobile phone. Uber is now a world-wide multibillion-dollar company with services in most cities &#8211; largely thanks to its innovation and consideration of the end-user. </span></p>\n<p><span style=\"font-weight: 400;\">The same theory applies when creating your WordPress site. Whether it’s a blog, an online store, a marketing hub, or a portfolio for your services; your chances of success are intrinsically tied to the positive level of user experience you provide. </span></p>\n<p><span style=\"font-weight: 400;\">Here are some of the most obvious and measurable benefits of a good user experience:</span></p>\n<h3><span style=\"font-weight: 400;\">Set a good first impression of your brand </span></h3>\n<p><span style=\"font-weight: 400;\">Setting a good first impression is important for showing potential customers you’re the real deal. It doesn’t matter how good your products, services, or content are, if your WordPress website isn’t aesthetically coherent and functional, no one will want to use it. Users must be able to navigate your pages with ease so that they get an immediate sense of direction and understanding on how your site operates. </span></p>\n<h3><span style=\"font-weight: 400;\">Increased sales</span></h3>\n<p><span style=\"font-weight: 400;\">Any website that makes the purchasing process straightforward and easy to follow iis more likely to see an increase in sales and revenue. To put it simply, the easier it is to browse and take action, the quicker users will be able to act on impulse and purchase products and services from you. Simple features like search filters and recommendations can enhance the user experience by giving them multiple options to begin the buying journey. </span></p>\n<p><span style=\"font-weight: 400;\">It’s a win-win. A positive experience for the customer and more sales for your business. </span></p>\n<h3><span style=\"font-weight: 400;\">Increase user retention rates </span></h3>\n<p><span style=\"font-weight: 400;\">Offering the best user experience keeps customers coming back for more. Satisfied customers will not feel the need to look elsewhere if you’re meeting their expectations. Existing customers are also likely to recommend your site to others and become brand advocates if you offer a professional and friendly UX. </span></p>\n<h3><span style=\"font-weight: 400;\">Improve search engine optimization (SEO)</span></h3>\n<p><span style=\"font-weight: 400;\">Take a look at the top-ranked sites on a search engine like Google and you’ll find they all have a professional high end user experience design. The days of cramming as many keywords as possible into your content to rank via SEO are long gone. Google has expanded how it ranks websites and how it views SEO requirements by including such elements as UX design. It is important to remember this when it comes to setting and designing your site using WordPress. </span></p>\n<h2><span style=\"font-weight: 400;\">How to improve user experience in your WordPress site: 7 strategies to succeed</span></h2>\n<p><span style=\"font-weight: 400;\">Creating a popular and (potentially) profitable website means putting the user experience first. Try putting yourself in the shoes of a new customer, and design your site around their experience, rather than how ‘amazing’ your product is. The user experience goes hand-in-hand with usability and functionality. </span></p>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-65.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-1410414\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-65.png\" alt=\"\" width=\"438\" height=\"371\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-65.png 438w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-65-300x254.png 300w\" sizes=\"(max-width: 438px) 100vw, 438px\" /></a></p>\n<p><a href=\"https://www.researchgate.net/profile/Aidan-Kehoe/publication/301843724/figure/fig6/AS:669045342883855@1536524248407/Functionality-usability-and-user-experience-From-McNamara-N-and-J-Kirakowski.png\"><span style=\"font-weight: 400;\">Image Source</span></a></p>\n<p><span style=\"font-weight: 400;\">Let’s now look at 7 actionable strategies to help improve the user experience of your WordPress site. </span></p>\n<h3><span style=\"font-weight: 400;\">1. Opt for a simple design </span></h3>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-66.png\"><img loading=\"lazy\" class=\"alignnone wp-image-1410415\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-66.png\" alt=\"\" width=\"700\" height=\"368\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-66.png 700w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-66-480x252.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" /></a></p>\n<p><a href=\"https://www.statista.com/forecasts/961919/important-design-characteristics-for-online-shops-for-us-consumers\"><span style=\"font-weight: 400;\">Image Source</span></a></p>\n<p><span style=\"font-weight: 400;\">It is important to remember that sometimes less, really is more. Don’t sacrifice functionality for an overly pretty and complex design. Ask yourself, ‘Would I find this website easy to follow if I came here for the first time?’ </span><span style=\"font-weight: 400;\">Users value usability and useful features over crowded visuals. For example, always put buttons where you would expect to find a button. Make your potential customers&#8217; life as easy as possible, as they will quickly abandon your site if they struggle to perform a simple task or have to go looking for the ‘buy button’.</span></p>\n<p><span style=\"font-weight: 400;\">A conventional blog format is suitable in many instances, that is, a header, followed by the main body and a sidebar, completed with a footer. From here, you can make subtle tweaks to enhance the overall design. Be sure to give it a quick </span><a href=\"https://www.globalapptesting.com/blog/top-10-mobile-usability-testing-methods-every-qa-tester-should-know\"><span style=\"font-weight: 400;\">mobile friendly test</span></a><span style=\"font-weight: 400;\"> to ensure it’s appearing correctly on mobile devices. </span></p>\n<p><span style=\"font-weight: 400;\">It’s all about getting that balance between form and function. </span></p>\n<h3><span style=\"font-weight: 400;\">2. Ensure navigation is easy</span></h3>\n<p><a href=\"https://www.paperstreet.com/blog/how-site-navigation-affects-seo/\"><span style=\"font-weight: 400;\">Navigating through your WordPress website</span></a><span style=\"font-weight: 400;\"> should feel natural and effortless for the user. Try to build your site to incorporate the following features: </span></p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A navigation bar</b><span style=\"font-weight: 400;\"> (this is a must-have)<br />\n</span>Naming key pages for your navigation bar is simple with WordPress. Simply click <i>(Appearance &gt; Menus) </i>in your sidebar to customize your menu’s order and page names.</li>\n</ul>\n<ul>\n<li aria-level=\"1\"><b>A list of categories in your sidebar<br />\n</b>Having an easily viewable list of categories will allow users to quickly navigate to their general area of interest. For example, if they are in the market for a new TV, they can browse all TVs available on your site, without having to also view Laptops.</li>\n</ul>\n<ul>\n<li aria-level=\"1\"><b>A search tool<br />\n</b>Imagine a customer has come to you specifically for a <a href=\"https://www.dialpad.com/blog/best-bluetooth-headset/\">bluetooth headset</a>, give them a search bar to find them fast. WordPress has several search bar plugins for you to try. Some are free while others are paid for.</li>\n</ul>\n<ul>\n<li aria-level=\"1\"><b>An archives page<br />\n</b>For an Archive page, let users search previous content by date, category, and keyword. This will help users find content fast while also helping your <a href=\"https://updraftplus.com/9-tips-and-tactics-for-building-a-solid-wordpress-site-seo-strategy/\">WordPress SEO strategy</a></li>\n</ul>\n<ul>\n<li aria-level=\"1\"><b>Breadcrumbs<br />\n</b>Breadcrumbs are the navigational links found at the top of a page to tell you where you are on the site. For example, (<i>Home &gt; Blog &gt; January 2022 &gt; How to nail your WordPress website.</i>)</li>\n</ul>\n<p><span style=\"font-weight: 400;\">Utilizing these common design features on your WordPress page is a great way to create a familiar experience for users. </span></p>\n<h3><span style=\"font-weight: 400;\">3. Make sure your homepage is useful and informative</span></h3>\n<p><span style=\"font-weight: 400;\">Your homepage is almost certainly going to be the most viewed page on your website. Think of it as your personal shop window for what goods and services you have to offer. </span><span style=\"font-weight: 400;\">Feature boxes can be a useful addition to the homepage. A feature box pops up on the homepage and can include content of your choice. A popular strategy is to use an ‘Opt-in’ box to introduce yourselves and encourage users to sign up for deals, information and discounts. </span></p>\n<p><span style=\"font-weight: 400;\">For example, your feature box could say:  </span></p>\n<p><span style=\"font-weight: 400;\">‘</span><i><span style=\"font-weight: 400;\">Want to know the best </span></i><a href=\"https://www.dialpad.com/blog/alternatives-to-magicjack/\"><i><span style=\"font-weight: 400;\">magicjack competitors</span></i></a><i><span style=\"font-weight: 400;\">? </span></i></p>\n<p><i><span style=\"font-weight: 400;\">Sign-up now to receive advice on: </span></i></p>\n<ul>\n<li><i><span style=\"font-weight: 400;\">The best in VoIP call center solutions. </span></i></li>\n<li><i><span style=\"font-weight: 400;\">The best alternatives out there for your favorite tools.</span></i></li>\n<li><i><span style=\"font-weight: 400;\">The best tools for collecting and analyzing key data…’, </span></i><span style=\"font-weight: 400;\">etc. </span></li>\n</ul>\n<p><span style=\"font-weight: 400;\">A well-placed feature box involves the visitor right away and tells them what to expect and how to get more from your site. This can add to a better user experience. However, it is important to make sure your feature box contains legitimate and valuable information and doesn’t just present as an ad attempting to get the visitors email address. </span></p>\n<h3><span style=\"font-weight: 400;\">4. Is your content easy-on-the-eye? </span></h3>\n<p><span style=\"font-weight: 400;\">Content that looks visually appealing is more likely to attract visitors and keep them engaged. Remember to take inspiration and design cues from other popular websites in your niche area to get an idea of how their visual layout enhances the user experience. </span></p>\n<p><span style=\"font-weight: 400;\">When designing your site, also be sure to pay attention to design elements, typography choices and formatting. Have a look at other popular websites to see what they look like and what choices they made. Once you’ve found inspiration, you can use a pre-existing layout template to start from, or design your own layout from scratch. </span></p>\n<h4><span style=\"font-weight: 400;\">In terms of formatting, consider the following: </span></h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep sentences and paragraphs short and sweet. </span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use sub-headers to break sections up and make navigation easier. </span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use bold to highlight keywords and phrases. </span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Italics are useful for emphasis and speech. </span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Images are useful for adding variety and color to a piece. </span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Other visual elements such as tables, lists and quotes help break up the site and provide extra information. </span></li>\n</ul>\n<p><span style=\"font-weight: 400;\">Creating a good user experience means nailing a design that’s easy-on-the-eye, while also being practical. </span></p>\n<h3><span style=\"font-weight: 400;\">5. Deliver fast page speeds</span></h3>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-67.png\"><img loading=\"lazy\" class=\"alignnone wp-image-1410422\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-67.png\" alt=\"\" width=\"700\" height=\"636\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-67.png 700w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-67-480x436.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" /></a></p>\n<p><a href=\"https://www.goodfirms.co/resources/web-design-research-small-business\"><span style=\"font-weight: 400;\">Image Source</span></a></p>\n<p><span style=\"font-weight: 400;\">Today’s website users expect fast page speeds and sites that load in a second or two at most. In fact, having a slow loading site is the top reason visitors will leave. </span></p>\n<p><span style=\"font-weight: 400;\">Ways to increase page speed include: </span></p>\n<ul>\n<li><b>Using only necessary plugins</b><b><br />\n</b><span style=\"font-weight: 400;\">Running multiple plugins is one of the leading sources of slowing your site down.</span></li>\n<li><b>Watch your image sizes</b><b><br />\n</b><span style=\"font-weight: 400;\">Image compression plugins like </span><a href=\"https://getwpo.com/buy/\"><span style=\"font-weight: 400;\">WP-Optimize</span></a><span style=\"font-weight: 400;\"> reduce the file size of images to boost loading speeds. </span></li>\n<li><b>Use a Content Delivery Network service (CDN)</b><b><br />\n</b><span style=\"font-weight: 400;\">This adds a level of protection against </span><a href=\"https://updraftplus.com/crucial-wordpress-security-issues-you-should-be-aware-of/\"><span style=\"font-weight: 400;\">WordPress security issues</span></a><span style=\"font-weight: 400;\"> too. </span></li>\n<li><b>Enable caching</b><b><br />\n</b><span style=\"font-weight: 400;\">Saves user data to reduce future loading times. </span><a href=\"https://getwpo.com/buy/\"><span style=\"font-weight: 400;\">WP-Optimize</span></a><span style=\"font-weight: 400;\"> is also one of the leading caching plugins available for WordPress </span></li>\n</ul>\n<h3><span style=\"font-weight: 400;\">6. Include plenty of negative space </span></h3>\n<p><span style=\"font-weight: 400;\">Also known as white space, negative space refers to the parts of your page that have no content.</span></p>\n<p><span style=\"font-weight: 400;\">Somewhat ironically, negative space usually leads to a positive experience. Utilizing negative space lets users focus on the important aspects of your content without being distracted. </span><a href=\"https://www.goodfirms.co/resources/web-design-research-small-business\"><span style=\"font-weight: 400;\">84.6%</span></a><span style=\"font-weight: 400;\"> of web designers believe crowded web design is the most common mistake by small businesses. </span></p>\n<p><span style=\"font-weight: 400;\">Today’s consumers visit dozens of web pages a day. It’s likely they’re going to scan through your website anyway. A clever use of negative space lets them do this at their leisure without becoming bored. </span></p>\n<h3><span style=\"font-weight: 400;\">7. Have a clear call-to-action</span></h3>\n<p><span style=\"font-weight: 400;\">What use is your website if you don’t tell users what to do next? </span><span style=\"font-weight: 400;\">Far too often, visitors will leave a website without taking action simply because there was no clear CTA. A well-placed and well-worded CTA is key for boosting your </span><a href=\"https://updraftplus.com/8-ways-to-boost-your-wordpress-website-conversion-rates/\"><span style=\"font-weight: 400;\">WordPress conversion rates</span></a><span style=\"font-weight: 400;\">. </span><span style=\"font-weight: 400;\">Modern users want fast results, so placing your call-to-action button immediately after or halfway through your written content is a good way to go. </span></p>\n<p><span style=\"font-weight: 400;\">Effectively, you want to make it easy for the user to take the desired action without them having to search around for what’s next. </span><span style=\"font-weight: 400;\">WordPress has some useful plugins for managing CTA’s, have a look and see what works for you. </span></p>\n<h3><span style=\"font-weight: 400;\">Final thoughts</span></h3>\n<p><span style=\"font-weight: 400;\">Now that you have reviewed all the potential ways you can help improve the user experience for your WordPress site, these tips have got you thinking about the ways you can employ them to help boost your performance and SEO score. </span></p>\n<p><span style=\"font-weight: 400;\">The strategies above are commonly used across successful business websites all over the world on both WordPress and non-WordPress sites. Failing to have your own strategy could see you fall behind the rest and struggle to gain a foothold in your particular niche. </span></p>\n<p><span style=\"font-weight: 400;\">Start building your next WordPress website today, and remember to keep the user experience in mind in everything that you do.  </span></p>\n<h4><b><a href=\"https://www.linkedin.com/in/jessicad5989/\">Jessica Day</a> &#8211; Senior Director, Marketing Strategy, <a href=\"https://www.dialpad.com/features/voice-transcription/\">Dialpad</a></b></h4>\n<p>The post <a rel=\"nofollow\" href=\"https://updraftplus.com/improve-your-wordpress-user-experience-7-strategies-to-succeed/\">Improve your WordPress user experience: 7 strategies to succeed</a> appeared first on <a rel=\"nofollow\" href=\"https://updraftplus.com\">UpdraftPlus</a>. <a href=\"https://updraftplus.com\">UpdraftPlus - Backup, restore and migration plugin for WordPress.</a></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:8;a:6:{s:4:\"data\";s:78:\"\n		\n		\n		\n		\n		\n				\n		\n		\n		\n		\n		\n		\n		\n		\n\n					\n										\n					\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:3:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:63:\"How to build a small WordPress business website using Gutenberg\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:88:\"https://updraftplus.com/how-to-build-a-small-wordpress-business-website-using-gutenberg/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 01 Apr 2022 13:51:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:8:{i:0;a:5:{s:4:\"data\";s:20:\"Other WordPress news\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:13:\"business site\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:6:\"Create\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:5:\"guide\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:10:\"Guttenberg\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:5;a:5:{s:4:\"data\";s:6:\"How to\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:6;a:5:{s:4:\"data\";s:12:\"setup set-up\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:7;a:5:{s:4:\"data\";s:14:\"small business\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"https://updraftplus.com/?p=1403337\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:783:\"<p>Whether your business is purely based online, or in the real world, building an online presence for your business, no matter how small, has become a necessity. In this blog, we will look at how to build a WordPress business &#8230; <a href=\"https://updraftplus.com/how-to-build-a-small-wordpress-business-website-using-gutenberg/\">Continue reading <span class=\"meta-nav\">&#8594;</span></a></p>\n<p>The post <a rel=\"nofollow\" href=\"https://updraftplus.com/how-to-build-a-small-wordpress-business-website-using-gutenberg/\">How to build a small WordPress business website using Gutenberg</a> appeared first on <a rel=\"nofollow\" href=\"https://updraftplus.com\">UpdraftPlus</a>. <a href=\"https://updraftplus.com\">UpdraftPlus - Backup, restore and migration plugin for WordPress.</a></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Wayne Mullins\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:31745:\"<p><span style=\"font-weight: 400;\">Whether your business is purely based online, or in the real world, building an online presence for your business, no matter how small, has become a necessity. In this blog, we will look at how to build a WordPress business website using Gutenberg. </span><span style=\"font-weight: 400;\">Thanks to the consistent rise of eCommerce, </span><a href=\"https://www.oberlo.com/statistics/how-many-people-shop-online\"><span style=\"font-weight: 400;\">a record 2.14 billion people</span></a><span style=\"font-weight: 400;\"> shopped online in 2021, compared to just 1.24 billion digital buyers in 2020. With the increase in the popularity of online shopping and the mass adoption of smartphones all over the world, it is clear that online shopping is here to stay.</span></p>\n<p><span style=\"font-weight: 400;\">If you’re looking for one of the easiest and fastest ways to build a business website, </span><a href=\"https://updraftplus.com/the-history-of-wordpress/\"><span style=\"font-weight: 400;\">WordPress is definitely an option to consider</span></a><span style=\"font-weight: 400;\">. While in the past, the platform required third-party page builders to create elegant designs, with the advent of the new Gutenberg block editor, WordPress now allows you to quickly build almost any type of website out of the box. </span><span style=\"font-weight: 400;\">With the new Gutenberg building options, you can use ‘blocks’ to put together a professional and stunning looking business site in just a few hours. In this blog, we’ll walk you through the entire process of building a small WordPress business site from scratch using Gutenberg. We will also endeavor to answer some of the most important questions you might have about the default WordPress editor.</span></p>\n<p><span style=\"font-weight: 400;\">Let’s get to it!</span></p>\n<h2><span style=\"font-weight: 400;\">Why you should build a WordPress site for your small business</span></h2>\n<p><span style=\"font-weight: 400;\">A good website can significantly impact the success of your business. While your business may already be performing well without a website, offering your customers products and services online can help you achieve even more sales, improve customer engagement and increase brand awareness.</span></p>\n<h3><span style=\"font-weight: 400;\">A few stats</span></h3>\n<p><span style=\"font-weight: 400;\">Let’s look at some of the numbers that show the power and importance of owning a business site:</span></p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">84% of consumers think businesses with websites are more credible. In fact, 56% of people asked said they won’t trust a business without one. (S</span><i><span style=\"font-weight: 400;\">ource: </span></i><a href=\"https://blog.verisign.com/getting-online/verisign-2015-online-survey-97-percent-of-smbs-would-recommend-having-a-website-to-other-smbs/\"><i><span style=\"font-weight: 400;\">Verisign</span></i></a><span style=\"font-weight: 400;\">)</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">81% of shoppers worldwide make a purchase decision only after researching the business, product, or service online. (</span><i><span style=\"font-weight: 400;\">Source: </span></i><a href=\"https://www.adweek.com/performance-marketing/81-shoppers-conduct-online-research-making-purchase-infographic/\"><i><span style=\"font-weight: 400;\">Adweek</span></i></a><span style=\"font-weight: 400;\">)</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">88% of people who search for a particular type of business on their mobile phones visit or call a related store within a week. (</span><i><span style=\"font-weight: 400;\">Source: </span></i><a href=\"https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/local-search-to-store-visit-statistics/\"><i><span style=\"font-weight: 400;\">Google Mobile Movement Study</span></i></a><span style=\"font-weight: 400;\">)</span></li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">79% of users believe the reviews they read online. (</span><i><span style=\"font-weight: 400;\">Source: </span></i><a href=\"https://www.salesforce.com/ca/blog/2015/03/customer-reviews.html\"><i><span style=\"font-weight: 400;\">Salesforce</span></i></a><span style=\"font-weight: 400;\">)</span></li>\n</ul>\n<p><span style=\"font-weight: 400;\">Considering these numbers, establishing an online presence and conducting your business through a website is definitely a step in the right direction. </span><span style=\"font-weight: 400;\">Here are some of the biggest ways your small business can benefit from a dedicated WordPress site:</span></p>\n<ul>\n<li><b>Attract more new customers and generate sales at a fraction of the cost</b> <span style=\"font-weight: 400;\"><br />\n</span><span style=\"font-weight: 400;\">Getting leads through organic and inorganic traffic is one of the major benefits of owning a website. At just a fraction of the cost of traditional marketing, an SEO-optimized site can get you a lot of traffic through Google.</span></li>\n<li><b>Help people find out all the information they need easily</b><span style=\"font-weight: 400;\"><br />\n</span><span style=\"font-weight: 400;\">Your site allows you to showcase all the products and services your business offers. You can also include contact information, opening times, product guarantee details and directions to your physical store via Google Maps.</span></li>\n<li><b>Conduct business at any time of the day</b><b><br />\n</b><span style=\"font-weight: 400;\">Even if you finish work at 5pm, your customers can still make purchases and interact with your business 24/7.</span></li>\n<li><b>Add more credibility to your business</b><span style=\"font-weight: 400;\"><br />\n</span><span style=\"font-weight: 400;\">Potential customers will expect your business to have a dedicated website in 2022. A good website design creates a solid first impression and can set you apart from the competition.</span></li>\n<li><b>Set the narrative for your brand</b><span style=\"font-weight: 400;\"><br />\n</span><span style=\"font-weight: 400;\">You can showcase your best testimonials and reviews on your site’s homepage and promote your brand by putting your best foot forward.</span></li>\n</ul>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-51.png\"><img loading=\"lazy\" class=\"alignnone wp-image-1403389\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-51.png\" alt=\"\" width=\"701\" height=\"327\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-51.png 701w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-51-480x224.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 701px, 100vw\" /></a></p>\n<h2><span style=\"font-weight: 400;\">What Is Gutenberg and why should you use it?</span></h2>\n<p><span style=\"font-weight: 400;\">As WordPress continues to grow from its humble blog beginnings, third-party developers have added plugins that made it possible to add more dynamic content. Gutenberg was added to keep WordPress relevant and to deliver on user expectations.</span></p>\n<p><span style=\"font-weight: 400;\">Gutenberg relies on content blocks and allows users to add almost any type of content to their site. It has a clean interface and that allows users to add new content to a site by selecting a corresponding block.</span></p>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-52.png\"><img loading=\"lazy\" class=\"alignnone wp-image-1403388\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-52.png\" alt=\"\" width=\"701\" height=\"319\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-52.png 701w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-52-480x218.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 701px, 100vw\" /></a></p>\n<p><span style=\"font-weight: 400;\">Gutenberg isn’t just a text editor with limited formatting buttons however. With this block-based system, you can easily add buttons, videos, shortcodes or contact form anywhere on your site.</span></p>\n<p><span style=\"font-weight: 400;\">Since December 2018, when Automattic made Gutenberg the default editor in WordPress 5.0, the platform has continually improved the features of the block editor. Other WordPress developers have also integrated some of their plugin features into Gutenberg, making it possible for you to add other custom content types to your site directly within the block editor.</span></p>\n<h2><span style=\"font-weight: 400;\">What do you need to build your business WordPress site</span></h2>\n<p><span style=\"font-weight: 400;\">Depending on the nature of your business, websites often vary in terms of design and features. Your small business site may be focused on brand awareness, eCommerce or content publishing. Regardless of what industry you are in, any business site built with WordPress requires these common resources:</span></p>\n<ul>\n<li aria-level=\"1\"><b>Domain name &#8211; average cost $10/yr (depending on the extension)</b><b><br />\n</b><span style=\"font-weight: 400;\">A domain name is the address users type in their browser’s URL bar when they visit your site. A catchy and memorable domain can help boost your chances of generating more traffic.</span></li>\n<li aria-level=\"1\"><b>Website hosting &#8211; starting from $0.99/month</b><b><br />\n</b><span style=\"font-weight: 400;\">Web hosts help you store website files and resources on servers that make it possible for site visitors to access them. There are different types of web hosts and choosing the best provider for you depends on a number of factors.</span></li>\n<li aria-level=\"1\"><b>SSL certificate<br />\n</b>An SSL certificate can help keep your site files and your users’ information secure. Most popular WordPress hosting providers include a free SSL certificate in their plans. Once you have one, your site will show the ‘<b>https://</b>’ prefix in the URL bar.</li>\n<li aria-level=\"1\"><b>Themes and plugins</b><b><br />\n</b><span style=\"font-weight: 400;\">One of the advantages of using WordPress is that you can add specific features and set up your site’s design in minutes with free and premium </span><a href=\"https://wpastra.com/free-wordpress-themes/\"><span style=\"font-weight: 400;\">WordPress themes</span></a><span style=\"font-weight: 400;\"> and plugins. </span></li>\n</ul>\n<h2><span style=\"font-weight: 400;\">How to build your WordPress business site using Gutenberg</span></h2>\n<h3><span style=\"font-weight: 400;\">Step 1: Get web hosting and install the WordPress software</span></h3>\n<p><span style=\"font-weight: 400;\">Choosing WordPress hosting means you can easily install the software in one click. Your server resources are also optimized for website performance. </span><span style=\"font-weight: 400;\">You can buy WordPress hosting from many different sources, with shared hosting plans starting from as low as $2.95/month.</span></p>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-53.png\"><img loading=\"lazy\" class=\"alignnone wp-image-1403387\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-53.png\" alt=\"\" width=\"700\" height=\"361\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-53.png 700w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-53-480x248.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" /></a><br />\n<span style=\"font-weight: 400;\">Once you’ve selected your plan, you can either register a new domain name or enter an existing one you have already setup. </span><span style=\"font-weight: 400;\">If you want to register a new domain name, you need to first confirm that it’s available. Next, fill in your account information and all the required payment information. </span><span style=\"font-weight: 400;\">Once your purchase is complete, you can now install WordPress in just one click. </span></p>\n<p><span style=\"font-weight: 400;\">You’ll immediately be redirected to your WordPress admin dashboard after setting up your account login details.</span></p>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-54.png\"><img loading=\"lazy\" class=\"alignnone wp-image-1403386\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-54.png\" alt=\"\" width=\"699\" height=\"337\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-54.png 699w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-54-480x232.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 699px, 100vw\" /></a></p>\n<p><span style=\"font-weight: 400;\">Your WordPress site is now ready for use. It’s time to set it up and design it specifically for your business.</span></p>\n<h3><span style=\"font-weight: 400;\">Step 2: Customize your site with a WordPress Theme</span></h3>\n<p><span style=\"font-weight: 400;\">When working on how to build a WordPress business website using Gutenberg, the next step is to customize your site’s design. The fastest way to do this is to use a WordPress theme that includes professional design templates. </span><span style=\"font-weight: 400;\">We recommend using the </span><a href=\"https://wpastra.com/\"><span style=\"font-weight: 400;\">Astra</span></a><span style=\"font-weight: 400;\"> theme as it is the </span><a href=\"https://wpastra.com/fastest-wordpress-themes/#fastest-wordpress-themes-to-consider-in-yr\"><span style=\"font-weight: 400;\">fastest WordPress theme</span></a><span style=\"font-weight: 400;\"> and includes a number of templates tailored for Gutenberg. </span><span style=\"font-weight: 400;\">To get Astra, navigate to </span><b>Appearance &gt; Themes &gt; Add New</b><span style=\"font-weight: 400;\"> in your WordPress dashboard and search for ‘</span><b>Astra</b><span style=\"font-weight: 400;\">’.</span></p>\n<p><span style=\"font-weight: 400;\">Select the theme, then click </span><b>Install </b><span style=\"font-weight: 400;\">followed by </span><b>Activate</b><span style=\"font-weight: 400;\">.</span></p>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-55.png\"><img loading=\"lazy\" class=\"alignnone wp-image-1403385\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-55.png\" alt=\"\" width=\"699\" height=\"306\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-55.png 699w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-55-480x210.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 699px, 100vw\" /></a><br />\n<span style=\"font-weight: 400;\">To setup and use the ready made design templates, go to </span><b>Astra Options </b><span style=\"font-weight: 400;\">under the </span><b>Appearance </b><span style=\"font-weight: 400;\">tab. </span></p>\n<p><span style=\"font-weight: 400;\">Next, click </span><b>Install Importer Plugin</b><span style=\"font-weight: 400;\">.</span></p>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-56.png\"><img loading=\"lazy\" class=\"alignnone wp-image-1403384\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-56.png\" alt=\"\" width=\"699\" height=\"366\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-56.png 699w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-56-480x251.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 699px, 100vw\" /></a></p>\n<p><span style=\"font-weight: 400;\">After installing the importer plugin, select </span><b>Gutenberg</b><span style=\"font-weight: 400;\"> as your page builder.</span></p>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-57.png\"><img loading=\"lazy\" class=\"alignnone wp-image-1403383\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-57.png\" alt=\"\" width=\"700\" height=\"458\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-57.png 700w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-57-480x314.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" /></a><br />\n<span style=\"font-weight: 400;\">You can streamline the template options you’ll see by selecting the type of site you want to build.</span></p>\n<p><span style=\"font-weight: 400;\">As we are showing you how to build a business website, we will select </span><b>Business</b><span style=\"font-weight: 400;\">.</span></p>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-58.png\"><img loading=\"lazy\" class=\"alignnone wp-image-1403382\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-58.png\" alt=\"\" width=\"699\" height=\"321\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-58.png 699w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-58-480x220.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 699px, 100vw\" /></a></p>\n<p><span style=\"font-weight: 400;\">With Guttenberg, you can even preview each template in a new tab to make sure it suits your needs and that you like the style before you commit. </span></p>\n<p><span style=\"font-weight: 400;\">Click </span><b>Import Complete Site</b><span style=\"font-weight: 400;\"> when you find the design you like.</span></p>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-59.png\"><img loading=\"lazy\" class=\"alignnone wp-image-1403381\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-59.png\" alt=\"\" width=\"701\" height=\"327\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-59.png 701w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-59-480x224.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 701px, 100vw\" /></a></p>\n<p><span style=\"font-weight: 400;\">WordPress will then apply this template and change your site’s design. </span><span style=\"font-weight: 400;\">To further tweak your design, you can use the default WordPress Customizer. Navigate to </span><b>Appearance &gt; Customize </b><span style=\"font-weight: 400;\">to do this.</span></p>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-60.png\"><img loading=\"lazy\" class=\"alignnone wp-image-1403380\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-60.png\" alt=\"\" width=\"701\" height=\"508\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-60.png 701w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-60-480x348.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 701px, 100vw\" /></a><br />\n<span style=\"font-weight: 400;\">Pages are, of course, one of the major components of any business website’s design. Let’s see how to design important web pages using Gutenberg.</span></p>\n<h3><span style=\"font-weight: 400;\">Step 3: Build important pages using Gutenberg blocks</span></h3>\n<p><span style=\"font-weight: 400;\">For maximum SEO score, customer confidence and professionalism, some of the most important pages every business website needs must include the following: Home, About, Contact and Privacy Policy pages.</span><span style=\"font-weight: 400;\">The starter template we added should have already created these pages by default. </span></p>\n<p><span style=\"font-weight: 400;\">If you wish to create a new page that will show different information, such as a page dedicated to your opening times, you can create a new page by going to </span><b>Pages &gt; Add New</b><span style=\"font-weight: 400;\">.</span></p>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-61.png\"><img loading=\"lazy\" class=\"alignnone wp-image-1403379\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-61.png\" alt=\"\" width=\"698\" height=\"206\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-61.png 698w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-61-480x142.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 698px, 100vw\" /></a><br />\n<span style=\"font-weight: 400;\">To edit any of your existing pages, go to </span><b>Pages</b><span style=\"font-weight: 400;\">. </span><span style=\"font-weight: 400;\">Then click </span><b>Edit </b><span style=\"font-weight: 400;\">after hovering over the page you want to edit.</span></p>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-62.png\"><img loading=\"lazy\" class=\"alignnone wp-image-1403377\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-62.png\" alt=\"\" width=\"700\" height=\"365\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-62.png 700w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-62-480x250.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" /></a><br />\n<span style=\"font-weight: 400;\">You can add any type of content like paragraphs, shortcodes and media such as images, documents, and videos to your web pages using Gutenberg blocks. </span><span style=\"font-weight: 400;\">To do this, click the </span><b>+ </b><span style=\"font-weight: 400;\">icon on the page editor.</span></p>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-63.png\"><img loading=\"lazy\" class=\"alignnone wp-image-1403376\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-63.png\" alt=\"\" width=\"700\" height=\"331\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-63.png 700w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-63-480x227.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" /></a><br />\n<span style=\"font-weight: 400;\">To help build pages faster, it can help if you install a WordPress block plugin. </span><span style=\"font-weight: 400;\">We recommend </span><a href=\"https://ultimategutenberg.com/\"><span style=\"font-weight: 400;\">Ultimate Addons for Gutenberg</span></a><span style=\"font-weight: 400;\">. Apart from adding creative blocks to your site, the plugin also comes with lots more starter templates. </span><span style=\"font-weight: 400;\">Some of the interesting blocks to check out that could be of particular benefit to you include the Price List, Team and Testimonial blocks.</span></p>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-64.png\"><img loading=\"lazy\" class=\"alignnone wp-image-1403375\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-64.png\" alt=\"\" width=\"698\" height=\"356\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-64.png 698w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-64-480x245.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 698px, 100vw\" /></a><br />\n<span style=\"font-weight: 400;\">With these ready-made blocks ready to go, you’ll find that you will be able to build as many pages as you need in very little time.</span></p>\n<h3><span style=\"font-weight: 400;\">Step 4: Extend website features with WordPress plugins</span></h3>\n<p><span style=\"font-weight: 400;\">You can improve the speed, performance, functionality and features on your site by using WordPress plugins. </span><span style=\"font-weight: 400;\">Below are some popular options that you may want to incorporate to your site.</span></p>\n<h3><span style=\"font-weight: 400;\">WPForms</span><span style=\"font-weight: 400;\"><br />\n</span></h3>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-3.jpg\"><img loading=\"lazy\" class=\"alignnone wp-image-1403374\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-3.jpg\" alt=\"\" width=\"700\" height=\"317\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-3.jpg 700w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-3-480x218.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" /></a></p>\n<p><a href=\"https://wordpress.org/plugins/wpforms-lite/\"><span style=\"font-weight: 400;\">WPForms </span></a><span style=\"font-weight: 400;\">is an excellent forms plugin that enables you to build attractive forms and implement them anywhere on your website. While most websites use forms that only allow visitors to get in touch, a business website should make extra use of the features available by offering a customer the opportunity to reach out, ask questions or engage with your business. </span></p>\n<p><span style=\"font-weight: 400;\">Alternatives plugins include </span><a href=\"https://wordpress.org/plugins/contact-form-7/\"><span style=\"font-weight: 400;\">Contact Form 7</span></a><span style=\"font-weight: 400;\">, and </span><a href=\"https://formidableforms.com/\"><span style=\"font-weight: 400;\">Formidable Forms</span></a></p>\n<h3><span style=\"font-weight: 400;\">UpdraftPlus</span><span style=\"font-weight: 400;\"><br />\n</span></h3>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-4.jpg\"><img loading=\"lazy\" class=\"alignnone wp-image-1403373\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-4.jpg\" alt=\"\" width=\"700\" height=\"317\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-4.jpg 700w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-4-480x218.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" /></a></p>\n<p><a href=\"https://wordpress.org/plugins/updraftplus/\"><span style=\"font-weight: 400;\">UpdraftPlus </span></a><span style=\"font-weight: 400;\">is the world’s leading and highest rated WordPress backup plugin that helps keep your website safe by backing it up. After spending all this time and effort setting up your WordPress site, protecting it and creating a secure backup is one of the most important tasks you can carry out. So, should the worst happen, you can rest easy knowing that you will always have a recent backup copy of your site to restore from. </span></p>\n<h3><span style=\"font-weight: 400;\">WP-Optimize</span><span style=\"font-weight: 400;\"><br />\n</span></h3>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-5.jpg\"><img loading=\"lazy\" class=\"alignnone wp-image-1403372\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-5.jpg\" alt=\"\" width=\"702\" height=\"318\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-5.jpg 702w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-5-480x218.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 702px, 100vw\" /></a></p>\n<p><span style=\"font-weight: 400;\">Speed is a hugely important factor for a business site, both in terms of SEO score and customer retention. </span><a href=\"https://wordpress.org/plugins/wp-optimize/\"><span style=\"font-weight: 400;\">WP-Optimize</span></a><span style=\"font-weight: 400;\"> is a WordPress optimization plugin that can be used to calibrate and format your site, so it loads as quickly as possible. </span><span style=\"font-weight: 400;\">The importance of how quickly your site loads cannot be overstated. </span><a href=\"https://updraftplus.com/discover-the-most-effective-ways-to-boost-your-wordpress-site-performance/\"><span style=\"font-weight: 400;\">Faster loading websites perform significantly better</span></a><span style=\"font-weight: 400;\"> than sites that take longer to load. So remember, anything you can do to boost performance is a good thing.</span></p>\n<h3><span style=\"font-weight: 400;\">All in One WP Security and Firewall</span><span style=\"font-weight: 400;\"><br />\n</span></h3>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-6.jpg\"><img loading=\"lazy\" class=\"alignnone wp-image-1403371\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-6.jpg\" alt=\"\" width=\"700\" height=\"317\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-6.jpg 700w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-6-480x218.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" /></a></p>\n<p><span style=\"font-weight: 400;\">As well as backing up and optimizing your site, you should also remember to protect your site with a security plugin, such as </span><a href=\"https://wordpress.org/plugins/all-in-one-wp-security-and-firewall/\"><span style=\"font-weight: 400;\">All in One WP Security and Firewall</span></a><span style=\"font-weight: 400;\">. You use a firewall on a website for the same reason you use anti-virus software on your computer and browser &#8211; To keep bad guys out. </span><span style=\"font-weight: 400;\">All in One WP Security and Firewall provides a wide ranging and comprehensive list of security tools to help keep your site safe and is simple to set up and use.</span></p>\n<h3><span style=\"font-weight: 400;\">Presto Player</span><span style=\"font-weight: 400;\"><br />\n</span></h3>\n<p><a href=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-7.jpg\"><img loading=\"lazy\" class=\"alignnone wp-image-1403370\" src=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-7.jpg\" alt=\"\" width=\"700\" height=\"317\" srcset=\"https://updraftplus.com/wp-content/uploads/2022/04/unnamed-7.jpg 700w, https://updraftplus.com/wp-content/uploads/2022/04/unnamed-7-480x218.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" /></a></p>\n<p><span style=\"font-weight: 400;\">Video is a hugely important communication and marketing tool that every business should use on their site to help promote their products and services. </span><a href=\"https://prestoplayer.com/\"><span style=\"font-weight: 400;\">Presto Player</span></a><span style=\"font-weight: 400;\"> can help with that. </span><span style=\"font-weight: 400;\">This plugin helps you control how video looks, how it plays and even lets you monetize videos or add calls to action. Ideal if you use video in your business in any way.</span></p>\n<p><span style=\"font-weight: 400;\">Alternatives to Presto Player include </span><a href=\"https://wordpress.org/plugins/video-embed-thumbnail-generator/\"><span style=\"font-weight: 400;\">Videopack</span></a><span style=\"font-weight: 400;\">, and </span><a href=\"https://wordpress.org/plugins/youtube-embed/\"><span style=\"font-weight: 400;\">YouTube Embed</span></a><span style=\"font-weight: 400;\">.</span></p>\n<h2><span style=\"font-weight: 400;\">Building your Gutenberg-powered business WordPress site</span></h2>\n<p><span style=\"font-weight: 400;\">A well put together and professional business website is an integral part of any successful marketing strategy. The great thing is, that when trying to figure out how to build a WordPress business website using Gutenbergwith, you don’t need to be a coding expert or break the bank to build one for your small business. </span><span style=\"font-weight: 400;\">We hope the tips and processes outlined in this blog go a long way in setting up your business for success. If you have any questions, please let us know in the comments section below.</span></p>\n<p><b>Author’s Name : </b><span style=\"font-weight: 400;\">Sujay Pawar</span></p>\n<p><span style=\"font-weight: 400;\">Sujay is the CEO and Co-Founder of Brainstorm Force, the company behind Astra. 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